- Title: Sammaan The KBC Short Film
- Brand name: Sony TV
- Agency: Nitesh Tiwari
- Released on: July 16, 2021
Sony TV has released a long-format film titled ‘Sammaan’ (respect) for the launch of the 13th season of its show Kaun Banega Crorepati (KBC). The film was shot in Berchha, Madhya Pradesh, and stars actor Omkar Das Manikpuri. It opens with the people of the village tensed about the school building still not being constructed. The men then discuss the problem and think of how they can get Rs 25 lakhs for the same. After trying their luck with lotteries, fortune tellers and various other things, they see an ad of Amitabh Bachchan introducing the 13th season of KBC. They then get the whole village to try their luck, but no one gets through. When they give up, the most unexpected person - a barber from the village - shows up with the news that his call gets through. The film ends with a cliffhanger, as an anticipation to the next part of the film.