- Title: ADK Fortune's #roktihoonruktinahin for Pro-ease
- Brand name: RSPL Group
- Agency: ADK Fortune
- Released on: June 1, 2020
Silently and with exceptional courage, millions of female Corona Warriors from across India are stepping out of their homes. Every day they leave behind their loved ones and put themselves at risk for strangers like us. Pro-ease, a sanitary napkin brand from RSPL group decided to not just acknowledge this selfless bravery but do its bit by distributing over 10 lakh sanitary pads to these women, fighting at the frontlines. Kriti Sanon, the brand ambassador of Pro-ease decided to lend her voice and might to this cause.