- Title: Sony Networks ‘HAPPY INDIA’ pack at just Rs. 31 per month
- Brand name: Sony Pictures Networks India (SPN)
- Released on: January 4, 2019
SPN has launched consumer education campaign, related to the new MRP (maximum retail price) way of TV channel subscriptions provided by DTH and cable operators. The campaign, which is being rolled out in phases, intends to empower the consumer with knowledge about various pricing options to choose from so that the consumer can make an informed choice about which Sony channels they would want to watch.