- Title: Redefining Fitness For #aBetterYou - Best Plant-Based Nutrition - Healthy Living - OZiva
- Brand name: OZiva
- Agency: Spring Marketing Capital
- Released on: November 8, 2020
Plant-based nutrition brand OZiva has launched a brand campaign to establish its core proposition of a #aBetterYou. The brand aims to empower every individual in their journey to be better through its nutrition range. OZiva plans to create an inclusive outlook towards overall wellbeing by redefining traditional fitness. The ‘Har Tarah se #aBetterYou’ campaign aims to raise overall awareness among the masses for the need to inculcate fitness in their everyday lives. It shows snippets from the lives of real women and their respective journeys to have a better, fitter life.