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  • Title: No Call from Heaven!
  • Brand name: Canara HSBC OBC Life Insurance
  • Agency: Leo Burnett
  • Released on: December 23, 2019

In its new digital campaign, Canara HSBC Oriental Bank of Commerce Life Insurance speaks of superstitious 'difficult conversations'. Canara HSBC Oriental Bank of Commerce Life Insurance, a subsidiary of Canara Bank, recently launched its new digital campaign - #PromiseBatao. The two films – 'Difficult Conversations' and 'No call from Heaven' - released as a part of the campaign, put the spotlight on the importance of having conversations on sensitive subjects like family, future planning and ‘unforeseen events’ with our loved ones, topics which are usually difficult to address.

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