- Title: Privacy on iPhone - A Day in the Life of an Average Person’s Data - Apple
- Brand name: Apple iPhone
- Released on: January 24, 2023
Apple has released a six-minute short film, fronted by Ted Lasso star Nick Mohammed, to spotlight data privacy. Created in partnership with MAL, “A day in the life of an average person’s data” follows Mohammed throughout an “average” day alongside Von, a real Apple Specialist from the Tower Theater store in LA. The film runs through Mohammed’s day in chapters and follows him through the "glamorous" routine of an actor – one who believes he’s probably more famous than he is. It highlights Apple features that help users protect their data, such as App Tracking Transparency, Privacy Nutrition Labels, Mail Privacy Protection, Safety Check, Location Services, and passkeys. Various activities are used to put these privacy features into action, ranging from Mohammed deleting his search history to cover up his desire to make himself taller, to making a private purchase to conceal the fact he uses muscle padding.