- Title: NatureFresh Acti Heart Cooking Oil - World Heart Day
- Brand name: NatureFresh Acti Heart
- Released on: September 13, 2019
On World Heart Day (29th of September), NatureFresh Acti Heart, the newest product brand offering of Cargill’s edible oils business in India, had launched a digital campaign ‘Adhura Gyan’. The campaign aims to create awareness among consumers regarding incomplete information about their current life choices and its implications. Positioned as a cooking oil that gives complete heart care, it aims to urge consumers to question their current cooking oil and seek complete information when it comes to their heart health.