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  • Title: Zivame - Pair It Right
  • Brand name: Zivame
  • Agency: Lowe Lintas
  • Released on: April 10, 2019

The campaign has been built on the insight that a woman's bra wardrobe is not as evolved as her outerwear wardrobe. The film introduces ‘bra’ in a conversation amongst two friends instead of stereotypically showcasing women posing in bras. One of the girls while browsing through her wardrobe thinks that no outfit suits her. Her friend makes her realize that the problem is not with her or her outfits but the bras she was pairing it with and how the right bra can enable her to flaunt various outfit confidently.

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