- Title: NESCAFÉ Classic Cold Coffee - Jo banaye, special ban jaye
- Brand name: Nescafe
- Agency: McCann India
- Released on: May 8, 2023
Nescafé has rolled out a campaign 'jo banaye, special ban jaye' (whatever you make, becomes special), to showcase the ease of making a glass of cold coffee. The film showcases a mother assigning chores to different members of the family as their house help is on leave. She dismisses her husband's and daughter's excuses and is successful in assigning them duties. But when it comes to her son, he opposes and says that if he's busy cleaning then who will prepare 'paparapa' (emoting Nescafé's sonic branding tune). This makes him smartly get away with doing the household chores. The film ends by highlighting how one can stand out by making a glass of cold coffee and showcases the ease of brewing a fresh cup of coffee.