- Title: Panasonic Smart IoT Enabled Washing Machine with MirAIe
- Brand name: Panasonic
- Agency: Dentsu Creative India
- Released on: September 20, 2022
DENTSU CREATIVE India, in association with Panasonic Life Solutions India, has released its latest campaign – ‘India’s Truly Smart Washing Machines’. The campaign is a series of short films. The three-film campaign showcases Naveen - the protagonist, introducing Gupta Ji to a smarter way of washing clothes. The characters' humorous banter illustrates the features of the washing machine in an entertaining and interesting way.