- Title: Savlon Swasth India Mission - Mask Hai Mazaak Nahi - Lift
- Brand name: Savlon India
- Agency: ogilvy
- Released on: September 17, 2020
ITC Savlon has rolled out a campaign consisting of two films that look to spread awareness about wearing masks in the correct manner. One film shows a vegetable vendor not wearing a mask properly, which leads to his customer not giving him business.The second film shows two people in an elevator with their mask half worn. The third person in the elevator makes them uncomfortable by looking at them weirdly which alerts them about the mask.