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  • Title: rana and smartwater - made differently
  • Brand name: Coca-Cola
  • Agency: Taproot Dentsu
  • Released on: July 1, 2019

When dining at a fancy restaurant, with good food comes a premium bottle of water, which, more often than not, is almost twice the cost of regular 'packaged drinking water'. Usually visible at five-star hotels, fine-dine restaurants, airports, metro cities, and some tourist destinations, premium packaged drinking water claims its 'premiumness' title through its manufacturing process.Highlighting the same in a recently released campaign - Made Differently - by 'smartwater', a premium water brand by Coca-Cola, the communication focuses primarily on the 'unique' manufacturing process of the product.

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