- Title: rana and smartwater - made differently
- Brand name: Coca-Cola
- Agency: Taproot Dentsu
- Released on: July 1, 2019
When dining at a fancy restaurant, with good food comes a premium bottle of water, which, more often than not, is almost twice the cost of regular 'packaged drinking water'. Usually visible at five-star hotels, fine-dine restaurants, airports, metro cities, and some tourist destinations, premium packaged drinking water claims its 'premiumness' title through its manufacturing process.Highlighting the same in a recently released campaign - Made Differently - by 'smartwater', a premium water brand by Coca-Cola, the communication focuses primarily on the 'unique' manufacturing process of the product.