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  • Title: Love Is... Spending Overtime Together - OkCupid India
  • Brand name: OkCupid India
  • Agency: Taproot Dentsu
  • Released on: November 26, 2020

Online dating has been one of the beneficiaries of the COVID-induced lockdown, and dating apps have been the biggest profiteers. When India went into lockdown to prevent the spread of the pandemic, it meant the end of first dates and meetings. But not for those who are hopeless romantics. Meetings and dates happened, but the only difference: it was all virtual. Leading online dating app OkCupid has released a campaign called ‘Love is…’ based on insights it has gleaned from user responses to over 3,000 questions.

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