- Title: This is not just a Cadbury ad
- Brand name: Cadbury (Mondelez India)
- Agency: Ogilvy
- Released on: October 30, 2020
Continuing the proposition of ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’, Mondelez India has created a ‘generous’ ad for Cadbury Celebrations for 1,800+ local retailers over 260+ pin codes. The film will promote their businesses locally and manifest the message of ‘Iss Diwali Aap #KiseKhushKarenge? The ad leverages technology and AI to create a hyper-personalised ad where these local stores will be featured against the product category for specific pin codes in Mumbai, Delhi, Pune, Indore, Ahmedabad and Lucknow. It shows an Indian family celebrating Diwali. The woman of the house gifts something special from local stores to each family member, and the film ends with ‘When all of us support our local stores, all of us can have a Happy Diwali’.