- Title: Did you know there are two kinds of fitness? #KeepMoving
- Brand name: IDBI Federal Life Insurance
- Agency: L&K Saatchi and Saatchi
- Released on: January 9, 2019
IDBI Federal Life Insurance, one of India’s leading private life insurance companies, together with its Brand Ambassador, Sachin Tendulkar, has announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India. Through the movement, IDBI Federal seeks to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness.