283 0

  • Title: Celebrate the tradition of togetherness this Diwali, with "AMEYA" from Kalyan Jewellers
  • Brand name: Kalyan Jewellers

Kalyan Jewellers unveiled its latest collection of celebration wear jewellery Ameya, through the launch of a new digital video campaign, ‘Tradition of Togetherness’. The ad film showcases life within a gated community, with people from various parts of India coming together to celebrate the festival of light, in harmony and togetherness. It also addresses the present situation, which could be keeping the families of some front line COVID-19 warriors away, during the festive season. The campaign video has neighbours joining hands to brighten the Diwali celebrations of one such family, with a gift that is bound to bring about smiles. With this campaign, Kalyan Jewellers reiterates the message of the need for each of us to support one another while also keeping alive the festive spirit, albeit on a more intimate scale.

In this article

Join the Conversation

nineteen − one =