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  • Title: Pampers #ItTakes2: A message from Dad
  • Brand name: Pampers
  • Agency: Leo Burnett
  • Released on: June 14, 2022

Pampers has rolled out a campaign titled '#BaapBannaPadtaHai' (you have to become a father) to highlight the benefits of co-parenting.   This is the second leg of its #ItTakes2 campaign.  The film features two generations of fathers. The film opens up with a heartwarming conversation between an ailing father and his son in a hospital, where the former regrets that he was not there for his son while he was growing up. The ailing father wishes he could turn back time and be part of all his milestones. A nurse interrupts this emotional exchange to tell the son that he’s just become a father himself. As the son holds his baby, he makes a promise that he will always be there and be an equal partner in bringing up his kid, remembering his own father’s words of #BaapBannaPadtaHai.

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