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  • Title: We Are In The Making - Instagram
  • Brand name: Instagram
  • Agency: DDB Mudra Group
  • Released on: October 13, 2021

Instagram today announced a new consumer marketing campaign aimed at encouraging young people to express and explore their personal stories, on the platform. The campaign, ‘We Are In the Making’, is Instagram’s first brand campaign in India, and will air on TV during the IPL and the upcoming T20 cricket World Cup, in addition to other broadcasters.The campaign is a part of Instagram’s new global brand campaign and it showcases the way people can explore who they can be with Instagram. It is based on the insight that young people want to express themselves and be a part of a community, but look for constant nudges of encouragement from those around them.

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