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  • Title: India Ki Purani Aadatein Laut Aayi Hain !
  • Brand name: India Gate Foods
  • Agency: Lowe Lintas
  • Released on: May 10, 2020

India Gate Basmati Rice has rolled out a film that celebrates how Indian households have brought back old habits during the lockdown.  It plays on the brand's though 'India ki puraani aadat' (India's old habits). It shows families across the country spending time together - for an indoor game of cricket, a board game, a TV show and more.

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