- Title: Game Responsibly - BGMI - KRAFTON
- Brand name: Battlegrounds Mobile India
- Agency: DDB Mudra
- Released on: November 25, 2021
Battlegrounds Mobile India has rolled out a campaign titled ‘Game Responsibly’. The film highlights the addictive nature of obsessive online gaming and its detriments. It aims to position the brand as a healthy gaming environment. It shows a young boy who is obsessed with mobile gaming. The boy is shown imitating gaming sound effects all day across different situations. Tired of his obsessive nature, his mother gives her phone to the boy to play. The film ends by showcasing Battleground's OTP authentication for minors and time limit features.