- Title: Disney+ Hotstar VIP - Ajay ya Sudarshan?
- Brand name: Disney_Hotstar VIP
- Agency: DDBMudra Group
- Released on: March 25, 2021
Disney+ Hotstar VIP has rolled out a new campaign - ‘Entertainment Ka All-Rounder’. These new films feature actors Ajay Devgn and Tamannaah Bhatia; each in a recognisable disguise, as they try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cricket action. Devgn stars as Sudarshan and Bhatia as Manickam, both are put in everyday office situations as they praise their work only to be informed of the platform’s expansive content offering. The campaign signifies the fierce battle that will be fought between the biggest superstars - on and off the cricketing field as they try to win the viewers’ attention.