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  • Title: 12 Human Foods That Are Actually Good For Your Dog
  • Brand name: Mars Petcare
  • Agency: Zee5 India
  • Released on: July 13, 2021

Mars Petcare's Pedigree has rolled out a campaign titled #BeIndieProud, to raise awareness on indie pet adoptions. The film aims to eliminate the preconceived notions of stray dogs that society has developed and eradicate pet homelessness, by providing them with a loving home.    The film features three real-life narratives of people from different walks of life tackling various barriers around stray pet adoption. It depicts a mother who braves her fear of stray dogs after the pet's love transforms her approach, an old couple opting for two dogs from an indie pet shelter to cope with their empty nest syndrome, and a young man adopting a neglected indie dog.

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