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  • Title: Your No. 1 Dabur Honey - NMR-Tested - #CommittedToPurity
  • Brand name: Dabur Honey
  • Agency: Havas Creative
  • Released on: October 7, 2020

Dabur had taken Saffola Honey to court on allegations of imitation of bottle, trade-dress, label and packaging of Dabur honey. It is the brand’s latest salvo in its ongoing feud against Marico’s Saffola Honey. Yes, India’s latest brand war is over honey.In the 40-second ad, we see a guy dissuade a lady from buying what appears to be a bottle of Dabur Honey but is, in fact, a lookalike. The second part of the ad talks about the NMR test and 60+ quality checks Dabur Honey undergoes which help to support the brand’s claim of being the world’s leading honey brand.

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