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  • Title: Chhath 2020 - Vol.05 - छठ 2020 - Sushant Asthana - Neetu Chandra Srivastava Nitin Neera Chandra
  • Brand name: Tata Tea Leaf
  • Released on: November 11, 2020

Tata Tea Leaf has launched an integrated campaign on the occasion of Chhath Puja, to celebrate the culture of Bihar and Jharkhand and evoke regional pride. As part of the campaign, the brand has associated with Bejod, OTT platform of Champaran Talkies for the Chhath puja 2020 video song and has also launched a festive edition pack dedicated to the festival. Tata Tea Leaf has developed the campaign to celebrate the festival which comes with all its grandness and vibrancy, as a chai specifically made for Bihar and Jharkhand. The brand aims to pay tribute to the art and culture of the two states, tapping the Madhubani Art, an art form of the region used to narrate popular folk. The visual language of the festive edition pack is inspired by Chhath Puja.

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