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  • Title: Make room for a new monster in the job market – FoundIt!
  • Brand name: Monster India
  • Agency: Wunderman Thompson
  • Released on: December 3, 2022

Monster India recently announced its rebranded identity 'FoundIt'. To highlight this rebranding exercise the brand has rolled out a campaign that tells the story from the perspective of a new generation of job seekers. The film showcases an array of new-age job seekers that know exactly what they are seeking in the job market. These job seekers are shown making bold statements and are not shying away from demanding what they want in their corporate life. The film ends with a message, 'find the job that’s perfect for you' and gives a hint of its rebranded identity towards the end.

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