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  • Title: Happy Women's Day - CarDekho #ChalaoApni
  • Brand name: CarDekho
  • Agency: Leo Burnett
  • Released on: March 7, 2019

CarDekho building on its ‘Chalao Apni’ philosophy launched a new digital experiment applauding the women drivers and busting the myth that only men are great behind the wheel. Partnering with musician Sneha Khanwalkar, the team created a musical track using reverse gear sounds. Interestingly the track is recorded live from different cars being reversed, by a group of female drivers. This is on the occasion of International Women’s Day 2019.

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