- Title: Happy Women's Day - CarDekho #ChalaoApni
- Brand name: CarDekho
- Agency: Leo Burnett
- Released on: March 7, 2019
CarDekho building on its ‘Chalao Apni’ philosophy launched a new digital experiment applauding the women drivers and busting the myth that only men are great behind the wheel. Partnering with musician Sneha Khanwalkar, the team created a musical track using reverse gear sounds. Interestingly the track is recorded live from different cars being reversed, by a group of female drivers. This is on the occasion of International Women’s Day 2019.