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  • Title: Eid Mubarak #CelebratingGoodness with Tata Motors, 2020
  • Brand name: Tata Motors
  • Agency: Ogilvy
  • Released on: May 19, 2020

The urge to do good deeds for others, become selfless, and help those in need, seems to have become more important now, in these tough times, than ever before. The Coronavirus pandemic has turned our world upside down. We have been forced to stay indoors with our families, and not step out unless it’s an emergency. Then, there are the truck drivers, or truckers. They're on the roads, away from their families, so that goods can reach their destinations on time. They're certainly doing their bit of good deed for others.During Ramadan, people, especially Muslims, head back home to spend time with their families and celebrate the festival with them. But, not these truckers. And so, Tata Motors salutes them in a new ad. But, the ad more than just salutes them, it shows how kids can learn from them/their actions.

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