- Title: Amitji Loves Bikaji- Love for Bhujia is in the air
- Brand name: Bikaji Foods International
- Agency: 3 Brothers & Fils
- Released on: October 2, 2019
Bikaji Foods International has appointed Amitabh Bachchan as brand ambassador and rolled out a film featuring the actor. The film is shot on a flight. The air hostess serves Bachchan pretzels. Bachchan isn't impressed by that and opts for his own packet of Bikaji. A lady seated next to him asks for the Bikaji, a call that is ignored by the actor.