- Title: #BeatTheCheats Report #221117 UPI PIN Fraud | Prepared by Tabu x ICICI Bank
- Brand name: ICICI Bank
- Released on: November 15, 2022
As per the Ministry of Home Affairs (MHA), more than 1,40,000 unified payments interface (UPI) fraudulent activities were reported on the National Cybercrime Reporting Portal (NCRP) during the first and second quarters of 2022. According to the Reserve Bank of India, UPI transactions increased by 1200% in the fiscal year ending September 2022. Given the massive increase in transaction volumes on the UPI platform, UPI fraud now accounts for a significant number of cyber fraud incidents in the country. ICICI Bank’s new ad-film titled #BeatTheCheats is an attempt to make the users aware of these ramped UPI scams. The ad shows a coaching centre where students are taught how to con innocent people on the internet.