- Title: Apno Wali Diwali With Amazon Prime Video - Kaleen Bhaiya
- Brand name: Amazon Prime Video
- Released on: October 22, 2021
Prime Video has launched a unique campaign to celebrate the festive season, urging its customers & fans to reconnect with their loved ones. In a year that saw Prime Video become an integral part of customers’ lives as their preferred entertainment destination, the campaign urges users to press pause on the amazing world of Prime Video, and instead celebrate with their family and friends, following all necessary health and safety precautions. Led by two of Prime Video’s most beloved and iconic characters, Kaleen Bhaiyya(Mirzapur) and Siddhi (Four More Shots Please!), the campaign features two films that will run on digital platforms and TV.