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  • Title: #ApnepanWaaliDiwali
  • Brand name: SBI Card
  • Agency: Leo Burnett
  • Released on: October 23, 2020

SBI Card has launched a brand campaign titled '#ApnepanWaaliDiwali' through which it looks to spread the message of thoughtful gifting being a great source to show love and care. The film shows a couple preparing their house for Diwali celebrations. A driver hands over the car keys to the man as he looks to leave for the day. The man in a harsh tone points out to the driver that he has been arriving late to work. The driver apologises and promises to be on time in the future. The wife joins in the conversation and questions him on how he would be on time and still ensure that his daughter continues attending her online classes on his smartphone. As the driver looks on in confusion, the couple smile and hand over a new smartphone wishing the driver a Happy Diwali.

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