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  • Title: Are you an #AllyOfLove?
  • Brand name: OkCupid India
  • Agency: Dentsu Webchutney
  • Released on: June 26, 2020

Dating app OkCupid has launched its digital campaign #AllyOfLove, in support of the community during this year’s International month of Pride. Through this campaign, OkCupid creates a digital coming together to show solidarity with the idea of love without barriers. The film celebrates queer voices while calling out the similarities and struggles of finding love; a joyous view of seeking out and embracing individual journeys for people across the gender spectrum and their choices to lead the kind of romantic lives they want to live. In that sense, it is a true celebration of diverse love.

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