- Title: Ab Diwali 365 Days Wali - Aditi Shetty’s Style Hack
- Brand name: PayPal India
- Agency: iProspect & Tonic Worldwide
- Released on: October 10, 2019
A not-so new player in the fintech market is vying for a slice of the consumers’ attention pie. PayPal has launched an new influencer-led marketing campaign for Diwali to draw attention to its cash back feature and ease of usage in making payments while travelling.Their most recent Diwali campaign sees the brand collaborate with influencers across categories, such as chef Ranveer Brar, travel blogger Malhaar Rathod and Femina Miss Indian finalist Aditi Shetty.