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ZEE5 and Airtel strengthen strategic partnership

The two have announced their collaboration to bring digital entertainment to customers in India. A special offer for Airtel Thanks customers will be available till July 12th. ‘Airtel Thanks’ customers will be able to access the entire catalogue of ZEE5 premium content for free.ZEE5. Airtel Thanks is now one of the largest REWARDS programs in India.

Facebook shares tips for pre & post-pandemic

Nearly 89 per cent of advertisers, as per Facebook, have taken action with their budgets in response to COVID-19, while 45 per cent have gone for adjustments in media usage or shifts in budget among media types. COVID-19, behavioural shifts may not extend past the current environment. Facebook has offered four tips for businesses to succeed before and after coronavirus.

OTT: Bridging accessibility gaps in the Hindi- speaking belt

Rural India and Tier-II and III cities contributed to more than 63 per cent of the total online entertainment video consumption in the country in 2019. 95% of online video consumption is through mobile phones. Non-metro cities saw a whopping 40 per cent increase in regional content consumption, with users spending around 70 minutes every day on OTT platforms. The popularity of OTT platforms in rural areas—specifically Hindi-speaking segments—can be attributed to the availability of free high-quality regional content in local languages. Now, OTTs can reach to the most inaccessible areas in India thanks to the  mobile phones.

Google report: Indian’s dependency up on the internet 

Google has released a report on ‘What is India Searching for?’, the report covers the changing digital behaviours and top five consumer trends which are, ‘The need to be Always on’, ‘Power to know more’, ‘Tap and Transact’, ‘Anything, anytime, anywhere on-demand’ and ‘Optimise, personalise, humanise’. According to the report, “always-on search” has become an established habit for Indian consumers as they sit at the centre of an endless stream of information. While they may not  be spending on non-essentials at the moment, they are certainly more active online than ever before, discovering services and products.

Zoom security feature to avoid Zoombombing

Video conferencing platform Zoom has rolled out a new security feature that will allow admins to disable the use of a Personal Meeting ID (PMI) for scheduling or starting an instant meeting. With this new feature, we can expect Zoombombing to be a thing of the past.

Rural India Internet usage shot up in 2019

According to a KANTAR ICube report, overall number of monthly active internet users in the country is  574 million, a growth of 24% in 2019. Rural India is expected to have 304 million monthly active internet users by year-end. It further said there had been a 45% growth in the month active internet users in rural India in 2019. The report – titled ICUBE – was based on a survey of about 75,000 respondents across 390 cities and about 1,300 villages between May and August last year. 

JioMart intensifies grocery war

As groceries have become one of the major avenues of consumer spending amid the nationwide lockdown, Reliance’s JioMart is intensifying grocery wars through its kirana commerce pilots with WhatsApp, which has over 400 million active users in India. Further, JioMart has doubled weekly credit limit and has allocated one executive each for kirana stores to manage orders and inventory, 90% of which is sourced through the Reliance Retail network.

13% rise in music consumption across India: Gaana report

Indians are relying on music more than ever before in these tough times, a study into the music listening patterns of more than 150 million Indians by Gaana has revealed.The Gaana study reveals a 13% rise in music consumption across India, with a notable 12% spike in romantic playlist streams across age groups and 14% increase in devotional playlists – even amongst 18-24-year-olds! A whopping 36% surge in workout playlists and a 24% surge in motivational or self-help podcasts.



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