Budget2020 propose online education to boost EdTech sector
In order to provide quality education to students of deprived sections of the society as well as those who do not have access to higher education, India will start offering degree level full-fledged courses. The move is aimed at increasing India’s low gross enrolment ratio (GER) – a percentage of students in higher education of the total eligible population in the 18-23 age group.
Govt decides to invest in BharatNet programme
Budget 2020 also proposes to allocate Rs 6000 crore for the government’s ambitious BharatNet programme which aims at providing on-demand, affordable broadband connectivity. The vision is that all “public institutions” at gram panchayat level such as Anganwadis, health and wellness centres, government schools, PDS outlets, post offices and police stations will be provided with digital connectivity
TikTok dominates as the post popular app in India
TikTok has outdone Facebook in the key battleground market for global user domination. Indians have clocked 5.5 billion hours on the app. This is an increase of over 6 times from the 900 million hours spent in 2018! The numbers come at a time when TikTok is increasingly looking to monetise its fast growing user base in the country as it has hired a top management team.
Free movies offered to first-time internet users
To attract first time Internet users in remote parts of the country, the digital kiosks are planning to offer consumers access to a catalogue of over 4,000 movies and other entertainment content. Common Service Centres have been given the mandate to offer last mile Internet connectivity through BharatNet to homes through a system of pre-paid monthly coupons. These services can be either through Wi-Fi or direct to home fibre.
WhatsApp Pay to be launched soon
Facebook’s CEO, Mark Zuckerberg, has said that peer-to-peer UPI-based payments features, WhatsApp Pay, will be rolled out in India within the next six months! Beyond WhatsApp Payments, the company is working on several other efforts to help facilitate more commerce from Facebook Marketplace to Instagram Shopping and its work on Facebook Pay or the digital currency Libra.
Facebook introduces ‘Off-Facebook Activity’ feature
In an attempt to tighten security on Facebook, the social media platform has introduced a new feature which gives users control over the information used by third-party apps. Users can choose not to associate with the information personally. The information that the users disconnect will no longer be connected to their account. But the data, while not linked to the user, can still be used by businesses to see how their websites, apps or ads are performing.
Online food-ordering to grow by leaps and bounds
With online spending going up, it is of no surprise that India’s food-ordering sector is predicted to become a $8 billion industry by 2022. Users are being more accustomed to ordering food online due to good service and of course, discounts! Food tech has now made its presence in greater than 500 cities in India and with consumer confidence growing, there are new opportunities for the players to ‘win with the consumer’ in an evolving market.
YouTube updates their policies for minors
To make YouTube a safer platform for minors, new policies have been adapted that includes prohibiting minors from live streaming if they are not accompanied by an adult. Comments are also being disabled for the YouTube channels owned and run by minors! YouTube has expanded its efforts of reducing recommendations to include videos featuring minors in risky situations. The platform asserts that the content itself is not one that exploits their policies.
Meme economy in India rises
Memes have taken social media by storm. Since brands now want to create memes that would help them stay relevant and topical online, using popular meme pages such as Laughing Colours and Sarcastic Indian seem like an obvious choice! Apart from memes, brands have also started to spend on stickers and GIFs to advertise on daily chats,chiefly through Facebook-owned instant messaging platform WhatsApp.