Community reviewers become fact-checkers for Facebook
Community reviewers for Facebook are to fact check content in a pilot programme launched in the US before being sent to its third-party fact-checking partners, as the social media giant looks for ways to detect misinformation faster. Facebook is under pressure to police misinformation on its platform.
#TikTokRewind2019 campaign: Top 50 Content and Video Trends
Celebrating the end of 2019, TikTok has released a 10 day long campaign honouring and applauding the timeless moments from the platform. It includes the top 5 creators, viral videos, occasions, celebrities, challenges, etc. As part of the campaign, TikTok also launched a video featuring some of its popular creators. The video went viral on YouTube as it has already garnered close to 37 millions views within three days of launch.
No escape from Facebook knowing users location
Even if users choose to opt out of tracking on Facebook, there are loopholes by means of which users whereabouts can be located. For example, being tagged in a photo by friends who have shared the location or being shown ads for shops nearby. Facebook claims that knowing where a user is based helps them flag suspicious activities. IP addresses also help companies such as Facebook battle misinformation by showing the general origin of potentially nefarious activity.
Pinterest and One Impression team up to empower creators in India
In order to help users of Pinterest grow in India in the social media’s ecosystem, One Impression has partnered up. It is hoped that influencers can partner with relevant brands for more exposure and create relevant campaigns. Pinterest is used by creators around the world, including India to engage with audiences who are looking for ideas for new recipes to try, fashion and beauty looks, travel destinations, home decor inspiration and much more.
Marketing solutions for the holiday season offered by Snapchat
As the holiday season approaches, download of apps has gone up as has in-app purchases. Snapchat has come up with a marketing solutions guide for the users, offering insights about engagement, the consumers belonging to Gen-Z, and the ad formats users can opt for. Recently, Snapchat also introduced skippable ads up to three-minutes long and also increased the duration of mid-roll ads.
Instagram & TikTok will be big on influencer marketing in 2020
According to reports, Instagram has already become the first choice for brands. It is predicted that by 2020 it will be Instagram and TikTok which would be the top platforms for influencer marketing! Brands consider content control, influencer discovery, and finding new ways to work with influencers as their top three challenges in 2020.
Facebook 2020 Playbook
At its inaugural summit, ‘Building Brands Summit’ Facebook unveiled the Playbook for 2020 that has three pillars – reach, driving brand impact by mobile video storytelling and having reliable metrics and standards of digital. The summit also threw light on interactive Ad formats across the family of apps that enable instant two-way communication that gets people involved.
Swipe Up to Call ad format added by Snapchat
Built especially for the Middle East region, for the native consumer behavior of the same is that users tend to call family, friends, and even small businesses up, Snapchat has added the Swipe Up to Call ad format. New businesses can increase their reach and potential prospects, services can create a pipeline of appointments. The platform might launch it in more countries with similar behavior.