Meta tests auto-DM response for Instagram ad comments
A similar Reply to Keywords feature is already available via inbox automation and Meta Business Agent options.
Meta is trying out a new ad option that will auto-generate a DM message to any user who posts a selected keyword, or keywords, in a post comment on Instagram.
As outlined by Meta ads expert Jon Loomer, some Meta advertisers can now access a new Reply to Keywords option in their ad setup tools.
As noted in the description, Reply to Keywords lets advertisers “save time by automatically sending a private message when people comment with a keyword.”
Advertisers can choose up to five keywords to include, with each keyword triggering an auto-DM when posted in
Boost Your Marketing with Instagram’s Connected TV Promotion
Instagram has launched a connected TV promotion to highlight the benefits of shared viewing experiences, such as watching Reels with friends. This new initiative aims to bring creators and their audiences together, fostering a sense of community and connection through shared content consumption.
Why This Matters for Small Marketing Teams and Solo Creators
As a small marketing team or solo creator, staying on top of the latest social media trends and platform updates is crucial for reaching your audience and achieving your marketing goals. Instagram’s connected TV promotion is a significant development that can impact how you create and share content, engage with your audience, and measure the success of your marketing efforts.
X announces global launch of Lead Gen Ads
X has announced the launch of a new format, Lead Gen Ads, enabling advertisers to collect customer leads directly on the platform.
Rolling out globally, the in-platform feature is designed to convert real-time conversations, trends, and high-intent moments on X into leads more efficiently.
When a user is identified by a Lead Gen Ad, one tap opens a native form on X that can be completed and submitted for lead capture without leaving the platform. After the first submission, subsequent forms can be pre-populated.
X says the format is intended to cut the drop-off that typically comes with redirects, external landing pages and retyping forms, aiming to give advertisers more leads, higher lead quality, and lower cost per lead.
Lead Gen Ads supports a range of campaign goals including: booking demos and appointments, growing email lists and waitlists, capturing quote requests, sweepstake entries, and filling webinars, events and classes.
Google Adds DMs and Travel Recommendations to Demand Gen Ads
Google is expanding Demand Gen ads with new messaging, travel and AI creative tools aimed at helping advertisers drive more direct engagement.
The latest August Demand Gen Drop includes a test that lets viewers start conversations with brands through messaging apps directly from Demand Gen ads on YouTube.
Demand Gen Moves Closer to Action
The direct messaging option gives advertisers a shorter path from ad exposure to customer conversation. Instead of sending users only to a website or landing page, brands can move high-intent viewers into a chat experience where they can ask questions or continue the buying journey.
Google is also updating Demand Gen ads for travel. The format can now surface local activities, events and real-time offers, while personalized hotel ads will show more relevant properties to specific audiences.
The update is designed to make travel ads more useful during planning moments, when users may be comparing destinations, accommodations and things to do.
India says AI-generated art can get copyright, but AI cannot be the author
India’s Copyright Office has refused to register an artwork that named an artificial intelligence system as its author. It also held that the artwork itself is capable of copyright protection.
Those are two separate findings, and the second one matters more. Prof. (Dr) Unnat P Pandit, Controller General of Patents, Designs and Trade Marks, who heads the Copyright Office, found that the work met the originality requirement under Section 13 of the Copyright Act, 1957. Computational generation did not, by itself, defeat it. As reported by Bar and Bench, the order states:
“The fact that the work was generated through algorithmic or computational processes cannot, by itself, render the resulting expression unoriginal.”
What the Office rejected was the naming. DABUS — an AI system built by American computer scientist Stephen L Thaler — could not be entered as the author. Thaler, it held, was the person who caused the work to be created.
Microdrama Goes Mainstream
ShareChat & Moj, in partnership with Kantar, present the ‘State of Microdrama in India’ report. This comprehensive study examines Microdrama as an emerging media behavior, revealing how consumers engage with it, why relatable narratives win, and how brands can leverage this high-attention environment to drive full-funnel outcomes.
Key highlights of the report
- Microdrama Goes Mainstream: With 80% of audiences preferring it on par with reels, Microdrama is rapidly becoming a mainstream mobile format.
- A Daily Habit: 86% of viewers watch for over 15 minutes every day, making Microdrama a daily habit rather than an occasional choice.
- Discovery Starts with Social: Social ecosystems are the primary drivers of discovery and scale, with 77% of viewers finding Microdrama content through their social media feeds.
- A Personal Viewing Experience: The format is built for individual consumption, with 75% of viewers watching alone.
- Relatability Beats Novelty: Viewers prefer stories that feel close to home, with everyday life stories (36%) and narratives from across India (34%) being top choices.
- Drives Strong Brand Impact: The high attention generated by Microdrama translates into strong brand outcomes, including 84% Brand Recall, 79% Message Association, and 82% Purchase Intent.
Flipkart Ads launches Saarthi to help sellers drive growth with AI-powered tools
New Ads Partner Program combines AI-powered campaign intelligence with zero-cost expert agency support for sellers
Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of Saarthi, an Ads Partner Program from Flipkart Ads that combines AI-powered campaign intelligence with expert agency support to help sellers and brands improve their advertising performance.
The program is built around two pillars — an AI-powered campaign tool available to all sellers and a network of certified agency partners offering hands-on campaign management. Flipkart said Saarthi is aimed at making professional advertising support more accessible to businesses across different stages of growth, at zero cost.
The program has been developed in response to challenges identified by sellers around campaign complexity, difficulty in identifying where to begin and limited visibility into campaign performance. Named after the Sanskrit word for ‘Charioteer’, Saarthi is designed to help sellers navigate these challenges and make more informed advertising decisions.
As part of the program, globally trusted consultancies including Accenture and Dentsu have undergone induction and integration into Flipkart’s ad-tech ecosystem. Sellers and brands can be matched with agency partners based on their business stage, growth objectives and advertising readiness.
That’s the wrap for today. Stay updated, stay ahead with D-Talks!
