YouTube reaches 93% of Indian users, tops daily engagement at 61 minutes
A new Hansa Research AIM Study released ahead of World Social Media Day has found that YouTube is India’s most widely used digital platform, reaching 93% of users who spend an average of 61 minutes on it daily. Instagram follows with 71% reach and 58 minutes of engagement, while WhatsApp and Facebook, despite their broad reach, see lower daily usage times. The report highlights that video-first platforms and OTT services are driving deeper user attention, making time spent a more important metric than reach for brands and marketers.
Meta Launches Embedded Appointment Booking for Lead Ads
Meta has introduced embedded appointment booking for Facebook Lead Ads, allowing users to schedule appointments instantly after submitting a lead form without leaving Facebook. The no-code feature integrates directly with supported scheduling platforms like HighLevel and Calendly, reducing drop-offs and helping businesses convert more leads into confirmed bookings. The rollout begins in phases through 2026, with more scheduling partners expected to join later.
60% of Indian consumers want personal AI agents
An Adobe AI and Digital Trends Report reveals that 60% of Indian consumers want their own personal AI agents, making India the most enthusiastic market for agentic AI in the Asia-Pacific region. The study found that 55% are willing to interact with a brand’s AI agent, while many are also open to AI handling shopping, customer service, and brand interactions on their behalf. However, the report highlights that trust, transparency, and the option to switch to a human remain critical for wider adoption, even as businesses race to integrate AI into customer experiences.
Celebrity ads drop 24% on Connected TV as sports stars dominate digital
A TAM Sports report on IPL 2026 reveals that celebrity-endorsed ads on Connected TV dropped 24% compared to Linear TV, reflecting a shift in advertiser strategy. While film stars continued to dominate traditional TV, sports personalities led celebrity advertising on Connected TV, highlighting how brands are tailoring campaigns to different viewing audiences and platforms.
YouTube started automatic labelling for AI-generated content
YouTube has begun automatically labelling certain AI-generated videos to improve transparency for viewers, but the feature does not apply to all AI-assisted content. Labels are primarily added to videos that depict realistic people, events, or places created or significantly altered using AI, while routine AI use—such as background editing, script assistance, or visual enhancements—may not receive a label. The move is part of YouTube’s broader effort to balance AI innovation with responsible disclosure.
LinkedIn adds collaborative posts
The platform is rolling out a test at Cannes, and said it plans to offer the feature to more users over the next few months.
LinkedIn announced a collaborative posts feature, which will enable creators to invite other LinkedIn members to be co-creators of in-stream posts.
LinkedIn’s collab posts will be accessible via a new Add Collaborators option within post settings, accessible via the composer options. Users will then be able to invite other LinkedIn users or company pages to partner on posts.
As outlined by LinkedIn: “Great ideas love company. Whether at work or in life, some of the best moments of success and creativity come from collaboration. Think of new product launches, executives breaking major business news, creators sharing brand partnerships, or teammates celebrating company milestones. There’s almost always multiple people working behind the scenes to make magic happen.”
Nykaa Teams Up with OpenAI to Build AI-Powered Shopping Experiences
Nykaa Beauty and Nykaa Fashion are now available as connected apps on ChatGPT, opening a new channel for product discovery and commerce
Nykaa has announced a strategic collaboration with OpenAI to develop more personalised and intuitive beauty and fashion shopping experiences. As part of the partnership, Nykaa Beauty and Nykaa Fashion have been listed as connected apps on the ChatGPT platform, allowing users to discover products, seek recommendations and access Nykaa’s catalogue directly within conversations.
The collaboration will also see Nykaa work with OpenAI to help shape lifestyle shopping experiences within ChatGPT’s emerging agentic commerce protocol. The partnership, which will be executed through phased milestones over a multi-year term, will also involve the deployment of OpenAI’s technology across Nykaa’s platform and internal operations.
With Nykaa’s connected apps now available on ChatGPT, users can access the company’s beauty and fashion expertise through conversational queries. Whether seeking skincare recommendations for sensitive skin, outfit suggestions for a wedding or fragrance advice, users can be directed to Nykaa’s product ecosystem within ChatGPT.
TAM and VTION introduce CTV ad measurement
TAM Media Research and VTION launch CTV Ad Pulse, a Connected TV ad measurement tool introduced during IPL 2026, offering unified cross screen reach, frequency and audience insights
TAM Media Research and VTION on Monday announced the launch of CTV Ad Pulse, a new measurement solution aimed at helping advertisers, agencies and media planners track audience delivery of advertising campaigns on Connected TV platforms.
The product was introduced during IPL 2026 and combines TAM’s advertising monitoring capabilities with VTION’s Connected TV audience measurement to offer a consolidated view of ad exposure and viewer engagement on CTV.
As Connected TV viewership and ad spends continue to rise, advertisers are increasingly seeking measurement systems that go beyond ad occurrence tracking. CTV Ad Pulse brings together advertising activity and audience viewing behaviour into a single framework, enabling campaign-level assessment across platforms.
The solution offers insights into the audience profile exposed to ads on Connected TV, campaign reach and frequency at a category and competitive level, viewer segmentation across NCCS and geographies, and campaign delivery across key markets.
AI-Recommended Brands Saw 2.5x More Site Visits
New data links AI brand recommendations to a higher chance of a site visit.
- Most of that traffic showed up through branded search.
- The pattern points to the importance branded search results in capturing demand that begins with AI.
A Similarweb report links AI recommendations to more site visits and deeper engagement, with most downstream traffic arriving via branded search.
When a brand is recommended through ChatGPT, people are more likely to visit that brand’s site over the following week, according to a new report from Similarweb .
Their analysis found that brands appearing in ChatGPT recommendations were 2.5x more likely to receive a site visit within 7 days than brands not recommended.
The report highlights how AI-powered recommendations can increase site visits and engagement through traditional search.
That’s the news from last week. Till we meet again, stay ahead with D-talks !
