LinkedIn Launches New Analytics Tool To Help Creators Reach New Audiences
LinkedIn is rolling out a new analytics metric designed to answer a question creators have long been asking: Are my posts reaching new audiences, or simply being seen by people already in my network?
The new metric, called Reach, breaks down post performance between people already connected to or following a creator and those discovering their content for the first time. The update will appear in post analytics under the Discovery section and provide a percentage breakdown of in-network versus out-of-network reach.
For a platform increasingly positioning itself as a destination for professional creators, thought leaders and subject matter experts, the change offers a clearer view into how expertise spreads beyond existing connections and whether content is actually helping professionals grow their influence.
Instagram expands access to post-view ads in Reels
The post-view Reels ads autoplay after eligible organic Reels with a five-second countdown, with a further global rollout to advertisers expected in the coming days.
Instagram is expanding access to its post-view ads in Reels, allowing more advertisers to use the format, according to media reports.
The ad format displays a promotional video after an organic Reel has finished playing. The ads appear between Reels and autoplay, with a five-second countdown shown on the original Reel before the advertisement begins. Users can skip the ad through a manual skip button added by Instagram.
If a user skips the advertisement, they are returned to the Reel they were previously watching. Swiping moves them to the next Reel in the feed.
Meta offers new AI messaging options for businesses
At its Conversations event in London, the company announced global access to its artificial intelligence-powered agents via paid subscriptions.
Meta announced new artificial intelligence-powered messaging features at its Conversations event in London on June 3. Some of the updates include expanded access to its business agents, which can respond to customers on a brand’s behalf; improved business discovery on WhatsApp; and an AI builder platform for more advanced agentic experiences.
First, Meta is expanding access to its AI-powered business agents, which businesses can set up to answer common questions via Messenger and WhatsApp
Meta’s business agents provide automated responses, and can also collect customer details from their interactions, thus reducing manual labor time and improving customer service.
Meta originally made the option available in selected markets, but it’s now extending that access globally.
Google Just Launched a Feature That Could Save Struggling Publishers
Google is testing a new feature called Search profiles, a social-media-style listing that lets brands and creators showcase their content directly inside Google Search. For publishers battling falling traffic from AI summaries, the timing is no accident.
The profiles pull together a custom collection of a brand or creator’s content, sourced from their existing accounts on social and video platforms. According to Google, they give publishers and creators a central place to highlight their latest articles, videos, and social posts. People can then follow those sources directly, making them more likely to see that content on Discover, which sits on the home screen of the Google app.
That follow function is the key. Search profiles let creators build a direct connection with searchers, helping them grow their own audiences rather than relying purely on ranking. They also let creators customize how their search listing looks, potentially earning more prominent placement over time.
Snapchat expands advertising ecosystem as advertiser adoption rises in India
Platform says advertiser base has expanded tenfold in the market, driven by growing adoption of AR, Chat-based advertising formats and AI-powered performance solutions
Snapchat has reported a tenfold increase in the number of advertisers on its platform in India over the past two years. The company also said the number of advertisers spending consistently across all four quarters has tripled during the period.
According to Snapchat, the growth has been driven by increased adoption of immersive advertising formats, the expansion of Chat as an advertising surface, and investments in AI-powered targeting, optimisation and measurement tools.
The platform currently reaches more than 250 million users in India and said it continues to see increasing interest from brands looking to engage Gen Z audiences. Snapchat cited estimates indicating that Gen Z contributes 43% of India’s total consumption, with spending power projected to reach $2 trillion by 2035.
Meta now wants users to pay for WhatsApp, Instagram and Facebook features
Meta has introduced paid Plus subscriptions for Instagram, Facebook and WhatsApp, alongside new Meta One plans. The move signals that Meta is no longer relying only on ads for revenue.
Meta is preparing to change the way people use Instagram, Facebook and WhatsApp. The company has introduced new paid subscription plans with exclusive features for users globally, including in India. Meta is rolling out “Plus” versions of its apps, giving paying users access to tools and customisation options that regular users will not get.
The move signals that Meta is no longer relying only on ads for revenue. Instead, it now wants users to pay monthly for premium social media experiences, extra visibility and advanced messaging features.
Instagram Plus and Facebook Plus are priced at $3.99 (around Rs 387) per month, while WhatsApp Plus costs $2.99 (around Rs 290) per month. However, Meta has not yet revealed the exact India pricing.
BC Web Wise’s Zuno Cyclothon 2026 Invited Mumbai to Rethink Saturday Night
We recently conceptualised and executed the first-ever Zuno Cyclothon: Chill Rides with Zuno, bringing hundreds of Mumbaikars together for a midnight cycling experience. The 13 km community ride through South Mumbai on World Bicycle Day, turned Zuno’s philosophy of mindful mobility into a shared exploration of the city.
That’s news for today, see you next week, stay smart, say ahead, with D-Talks.
