OpenAI launches ChatGPT for personal finance
On Friday, OpenAI launched a new set of personal finance tools in preview for ChatGPT Pro subscribers in the U.S., letting them connect their accounts and ask questions ranging from spending analysis to future financial planning.
OpenAI has partnered with the financial connection service Plaid to manage the account connections. Users can connect to over 12,000 financial institutions, including Schwab, Fidelity, Chase, Robinhood, American Express, and Capital One. Once users connect these accounts, they will see a dashboard of their portfolio performance, spending, subscriptions, and upcoming payments.
The new product comes just one month after OpenAI acquired the team behind personal finance startup Hiro, which was backed by firms like Ribbit, General Catalyst, and Restive, in April. OpenAI said that the Hiro team’s expertise in finance was useful in launching this product but didn’t specify if the entire feature was built by them.
YouTube adds chapters and title cards for CTV viewers
YouTube announced some updates to its connected TV options, which will make it easier for CTV viewers to interact with more elements of the app.
First, YouTube has expanded access to its conversational, artificial intelligence-powered search tools to smart TVs, which will make it easier for CTV users to use more of YouTube’s discovery features.
As per YouTube: “You can use your remote’s microphone to ask questions about the video you’re watching, or select the sparkle icon to get started.”
YouTube initially announced the addition of AI-powered search on smart TVs last month, but it’s now making it available to more users, providing expanded interaction options for CTV viewers.
YouTube adds new AI ad targeting, shopping and affiliate tools
The company also introduced ‘Buy with Google Pay,’ a feature designed to let viewers complete purchases directly through connected televisions in two clicks.
YouTube introduced new advertising and shopping features powered by AI at its Brandcast 2026 event, as the video platform expanded tools aimed at helping brands connect creator-led content with direct purchases and marketing campaigns.
Creator-led content continues to influence consumer behaviour on the platform. According to company data shared at the event, viewers are 13 times more likely to search for a brand and five times more likely to buy a product when creators talk about it on YouTube.
The company cited luxury fashion brand Coach as an example of creator-driven marketing. YouTube said Coach partnered with creators as part of its ‘Explore Your Story’ campaign targeting Gen Z audiences. The company said the campaign led to a 60% increase in Gen Z brand awareness, a six-fold rise in consideration and continued growth in Gen Z customer acquisition within a single quarter.
YouTube expands AI deepfake detection tool to all adult users
YouTube has expanded access to its AI-powered likeness detection programme to all users above the age of 18, allowing individuals to identify and report potential AI-generated deepfakes featuring their likeness.
The expanded rollout was announced through YouTube’s creator forum on May 16. The feature was initially introduced in October 2025 for a limited group of creators and public figures.
The tool is designed to help users detect videos that may contain altered or synthetic versions of their face. Similar to YouTube’s Content ID system, the likeness detection feature scans uploaded videos for facial matches instead of copyrighted material.
To activate the feature, users are required to upload a selfie-style facial scan during setup. Once enabled, the system continuously monitors newly uploaded videos for possible matches and alerts users if their likeness appears to have been used.
If flagged content is detected, users can review the video and request its removal through YouTube’s privacy complaint process.
According to the platform, the expanded rollout gives all creators access to protection tools against AI-generated impersonation content, regardless of audience size or platform history.
AI-powered sports broadcasting is ushering in a new era of monetisation
Industry estimates indicate that the wider AI-in-sports market could near $50 billion by 2033
Artificial intelligence is quickly becoming the next major battleground in global sports broadcasting, transforming areas ranging from live production and fan engagement to advertising monetisation and content distribution.
From AI-powered commentary and automated highlight generation to predictive fan analytics and hyper-personalised advertising, broadcasters, streaming services and sports leagues are aggressively investing in AI-driven systems that could fundamentally reshape the economics of live sports media.
Industry projections estimate that the wider AI-in-sports market could touch nearly $50 billion by 2033, with a substantial portion of investments directed toward media production, fan engagement technologies and analytics infrastructure.
Executives across the media and advertising landscape say AI is no longer seen merely as a backend workflow solution. Instead, it is increasingly becoming central to the creation, distribution and monetisation of sports content.
Can retail media networks survive the shift to agentic commerce?
In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has already started.
“I’m very close to actually having AI do my grocery shopping,” Peterson said on a recent episode of the Digiday Podcast. Peterson’s agentic meal planning system includes platforms like Notion and Claude to generate meal plans and organize grocery lists.
Peterson’s not alone. According to an April report from Adobe, 55% of people turn to AI for shopping inspiration and ideas. That means more eyeballs on AI platforms like ChatGPT, Gemini and Copilot — which, in turn, could mean fewer eyeballs on retailer sites, like Walmart or Macy’s.
In other words, if more eyeballs divert from retailer websites to LLMs, expect cracks to show in the very foundation of the retail media network business. That’s the precarious position agentic commerce puts retail media networks in, explored on this episode of the Digiday Podcast.
From the BC Web Wise Stable
And from BC Web Wise we are all set and excited for GoaFest Abby One Show this week. With a total of 10 shortlists in the super competitive creative and media categories we are thrilled to get this far at the Oscars of Indian advertising. What’s more, a drum roll for our ace team that was a part of the jury across 7 categories!
