Meta Is Earning Billions from Scam Ads
According to a new report from Reuters, Meta has estimated that around 10% of its overall annual revenue, equating to around $16 billion, comes from scam advertising, and/or promotions for banned goods.
The revelation was laid out in internal company documents, which Reuters’ journalists were able to access, presenting the scope of scam ad activity in Meta’s apps, and the benefit that the company derives from such.
As reported by Reuters:
“On average, one December 2024 document notes, the company shows its platforms’ users an estimated 15 billion ‘higher risk’ scam advertisements – those that show clear signs of being fraudulent – every day.”
India’s gaming market to cross 50 crore players in 2025
India’s gaming industry is poised for a record year, with the number of gamers projected to surpass 50 crore (500 million)* in 2025, according to a new report by market research firm Niko Partners. The study identifies India as the fastest-growing gaming market across Asia and the Middle East & North Africa (MENA), driven by the explosive rise of mobile gaming, esports participation, and a rapidly expanding base of paying players.
The report, titled India Gamer Behavior & Market Insights 2025, reveals that 95% of gamers in India play on mobile devices, reaffirming the country’s position as a mobile-first gaming economy. Battle Royale titles continue to dominate player preferences, with **40% of respondents* saying they plan to play such games multiple times over the next year.
33% of Indians using agentic AI
Indian consumers are increasingly using agentic AI, systems capable of interpreting intent, making decisions, and taking autonomous action, according to a recent survey by Adobe.
The report, From Assistants to Agents: The AI Evolution in India, found that one in three Indians (33%) currently use agentic AI, while 44% expect to adopt it within the next year, surpassing the APAC average of 28% and 38% respectively.
The study, which surveyed around 2,000 consumers in India, indicated that agentic AI is not only transforming everyday tasks but also reshaping how people shop, create, and plan travel.
YouTube brings new features to make creator content pop on TV screens
YouTube is rolling out a set of features aimed at improving the viewing experience for content on TV screens, according to YouTube’s official blog.
The platform will increase the thumbnail file limit from 2MB to 50MB, enabling higher-quality 4K-resolution thumbnails. It is also testing larger video uploads, allowing creators to maintain higher-quality originals.
An AI-powered system will upscale videos uploaded below 1080p from standard definition to high definition, with plans to support resolutions up to 4K in the future. Creators will maintain full control over their library, with the option to keep their original files and resolutions, and viewers will still be able to watch content in its original format.
Demand for jewellery category on Myntra grows multifold
Myntra, one of India’s leading fashion, beauty and lifestyle destinations, today announced that its jewellery category witnessed a strong growth in demand, particularly in the festive season. The category saw an 80% growth in demand during the recently concluded Big Fashion Festival, over the same period last year, as customers looked to complete their look with jewellery. This strong momentum is expected to continue into the upcoming wedding season.
Over the year, the category witnessed more than 50% of the demand coming from non-metros, Tier 2 and Tier 3 hubs such as Guwahati, Dehradun, Bhubaneswar, and Jammu among others, as they continue to be fast emerging as strong contributors. Fuelled by the festive season and its expansive range of selection, the category has emerged as one of Myntra’s fastest-growing, driven by strong consumer adoption across silver, demi-fine, fashion, and real gold and diamond jewellery.
Google’s new AI tool touts creating optimized content in a scalable way
A recent Google blog post announced the expansion of Opal, a Google tool that uses AI to get people create mini apps, and touted that the tool can be used to create “optimized” content in a “scalable way.” Many SEOs are asking if this is against Google search guidelines, specifically the scaled content abuse policy.
What Google wrote. Google wrote on the Google blog about reasons one should use Opal:
- “Creators and marketers have also quickly adopted Opal to help them create custom content in a consistent, scalable way.”
- “Marketing asset generators: Tools that take a single product concept and instantly generate optimized blog posts, social media captions and video ad scripts.”
India’s Digital Shift From A B C to A B C D E F G
India’s entertainment economy has undergone one of the fastest cultural monetisation shifts globally. Where the country once paid primarily for three traditional pillars — Astrology, Bollywood and Cricket — the digital revolution has expanded consumer willingness to pay across seven categories: Astrology, Bollywood (OTT), Cricket (gaming), Dating and Devotion platforms, Education apps and AI tutors, Fandom and creator-driven live streaming, and Gaming. This evolution from A-B-C to A-B-C-D-E-F-G marks a defining moment in India’s consumer internet landscape.
This transformation was highlighted today at Lumikai Insignia 2025, India’s flagship summit for the interactive media, digital platforms, and gaming ecosystem. The event saw the launch of “Swipe Before Type – How Indians Watch. Listen. Play. Pay.”, Lumikai’s annual consumer intelligence report decoding behaviour shifts across video, gaming, social, live streaming, AI-based platforms and emerging content formats.
And from BC Web Wise:
We are thrilled to announce that we are now a part of the AMIN Worldwide network. With this partnership, we can access global sources, insights and markets, bring domain experts across geographies to client discussions, and deliver faster, smarter, and localized.
And equally super excited to share that you can soon expect some mischief from us as we onboard MsChief from the prestigious TTK Healthcare’s personal care portfolio.