Swiggy Launches DeskEats To Tap Office-Goers In 30 Cities
Foodtech major Swiggy has rolled out a new offering, DeskEats, specifically designed to cater to working professionals across India.
The offering is now available in more than 7,000 tech parks, business centres and corporate complexes across 30 cities, including Delhi, Mumbai, Bengaluru, Chennai, Gurugram, Pune and Kolkata, the company said in a statement.
Swiggy claims that DeskEats spans nearly 7 Lakh menu items from more than 2 Lakh restaurants. The feature can be accessed by typing “office” or “work” within the Swiggy app.
DeskEats is structured around curated collections such as value combos, stress munchies, deadline desserts, sip-tastic fuel, one-handed grabbies, healthy nibbles, and teamwork bites, with each category designed to address a specific workday scenario, be it a solo desk lunch or a quick snack between meetings.
“DeskEats is tailored to meet the evolving needs of consumers seeking a hassle-free food delivery experience during their workday, right at their desks,” the company said in its statement.
76% of Gen Z avoid ads
A global study by Snapchat and BBDO NY reveals that 76% of Gen Z actively avoid ads, underlining a growing disconnect between brands and the world’s most diverse generation. According to the platform, this gap could prove costly, as Gen Z’s spending power is projected to hit $12 trillion globally by 2030. The research, conducted across six countries and 6,000 Gen Z respondents (aged 13-27), identifies key insights that challenge prevailing stereotypes and offer direction for more meaningful brand engagement.
Digital media scooped 46% of India’s Rs 1 lakh crore+ ad spend
India’s advertising market logged a compound annual growth rate of 6-7 per cent over the past five fiscals and crossed the Rs 1 lakh crore mark last fiscal – 2024-25, according to Crisil Ratings.
According to the Crisil report, digital advertising emerged as the fastest-growing segment, accounting for 45-46 per cent of the total ad spend, up from 24 per cent in fiscal 2020.
In the current fiscal, the gap between traditional and digital media is expected to widen, with the latter likely to grow 9-11 per cent, while traditional media flatlines.
“This signals an ongoing transformation in how India has been consuming content,” Crisil said.
In fiscal 2020, traditional media, such as television (TV) and print, held nearly 65 per cent market share, which dropped to 46-47 per cent last fiscal.
China’s New AI Makes Videos That Look Better Than Reality!
China’s Kuaishou has launched Kling AI 2.0, an advanced AI video generator already used by over twenty-two million people to create ultra-realistic videos and images. It’s being called the world’s most powerful AI video tool, outperforming competitors like Google Veo in key benchmarks. With major upgrades in realism, animation, and prompt accuracy, Kling AI 2.0 is reshaping the future of content creation, AI filmmaking, and video automation.
🔍 Key Topics:
- Kuaishou launches Kling AI 2.0, a powerful AI video generator used by over 22M people
- Outperforms major models like Google Veo in image-to-video and text-to-video benchmarks
- Features advanced prompt handling, smoother character animation, and ultra-realistic visuals
Over 86,000 India Post offices go digital as full tech migration nears completion
India Post has digitised more than 86,000 post offices under its ongoing IT 2.0 transformation, with the entire network of nearly 1.65 lakh branches set to migrate to the new platform by August 4, according to top officials at the Ministry of Communications.
The digital overhaul, among the largest public sector tech migrations, is designed to reposition India Post as a modern logistics and e-commerce enabler, offering real-time track and trace, electronic proof of delivery, OTP-based authentication, digital payments, and open API-based integrations.
Senior officials confirmed to TechObserver.in that the upgrade aims to make India Post competitive with leading private logistics players, while preserving its legacy reach across country’s remotest districts.
Grok Imagine brings AI-generated videos and possibly old Vines back to X
Elon Musk has introduced Grok Imagine, a new AI-powered text-to-video generator, described as “AI Vine.” This development has intrigued tech enthusiasts and former Vine users, as it suggests a revival of aspects of the popular short-form video service.
Currently, Grok Imagine is in its beta phase and is being gradually made available to subscribers of the SuperGrok service at a cost of $30 per month. This new tool allows users to input text descriptions that the AI bot animates into videos, complete with sound. Despite being in the early stages of rollout, interest in this feature is significant with many X platform users signing up to access the service. The anticipation surrounding this tool is palpable, as users eagerly await the chance to transform their ideas into dynamic video content.
Sitaare Zameen Par’s pay-per-view release on YouTube
Aamir Khan is on a spree of taking bold steps for his film ‘Sitaare Zameen Par’. After initially announcing an exclusive theatrical release, the superstar has now taken a sharp turn and decided to venture into YouTube. Starting today, August 1, the film is available via pay-per-view for an affordable price of Rs 100.
For years, the conversation has revolved around SVOD (Subscription Video on Demand) and AVOD (Advertising-based Video on Demand). Now, thanks to Aamir Khan, TVOD (Transactional Video on Demand) is back on the table. While not a new concept – viewers once rented VHS and later DVDs, digital rentals haven’t yet gained mass traction in India. Platforms like Apple TV, Prime Video, Google Play, and YouTube have offered TVOD, but none have created a cultural moment around it. Now, Aamir’s move may do exactly that.
CLOSING:
Festive series archive: GATSBY Style Squad by BCWW
“After last week’s SBI Card showcase, here’s the second in our festive series from last year—GATSBY Style Squad, crafted by BC Web Wise to help young men own their festive look.”
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