Flipkart Creator Cities Boost Video Commerce Infrastructure
Flipkart Scales Video Commerce with ‘Flipkart Creator Cities’: A New CX Era in Indian E-commerce
In today’s fast-evolving digital landscape, customer experience (CX) is more than a buzzword. It is the heartbeat of modern commerce. Flipkart, India’s leading homegrown e-commerce marketplace, is doubling down on this philosophy. With the launch of its ‘Flipkart Creator Cities’ initiative, Flipkart is not just enhancing its infrastructure—it is rewriting the rules of customer engagement through video commerce.
Building CX with Purpose: Flipkart Creator Cities Go Live
On June 2, 2025, Flipkart announced the rollout of three Flipkart Creator Cities—in Mumbai, Bangalore, and Gurgaon. These are not just regular studios. They span a combined 18,000 sq. ft. and have been designed as immersive content-creation hubs. Here, over 300 production professionals and 200+ creators come together each month to deliver authentic, video-first retail experiences.
This initiative is more than a technical upgrade. It reflects Flipkart’s belief that customer experience thrives at the intersection of discovery, trust, and entertainment. By investing in high-quality content infrastructure, Flipkart is enabling lakhs of brands and sellers to craft stories that resonate with Gen Z and millennial shoppers—segments that prefer immersive, visually driven engagement.
Perplexity launches Comet, an AI-powered web browser
Perplexity on Wednesday launched its first AI-powered web browser, called Comet, marking the startup’s latest effort to challenge Google Search as the primary avenue people use to find information online.
At launch, Comet will be available first to subscribers of Perplexity’s $200-per-month Max plan, as well as a small group of invitees that signed up to a waitlist.
Comet’s headline feature is Perplexity’s AI search engine, which is pre-installed and set as the default, putting the company’s core product — AI generated summaries of search results — front and center.
Users can also access Comet Assistant, a new AI agent from Perplexity that lives in the web browser and aims to automate routine tasks. Perplexity says the assistant can summarize emails and calendar events, manage tabs, and navigate web pages on behalf of users. Users can access Comet Assistant by opening a sidecar on any web page, which lets the AI agent see what’s on the web page and answer questions about it.
OpenAI’s next big launch could be an AI web browse
OpenAI is planning to launch an AI web browser in the “coming weeks,” according to a report from Reuters. Sources tell the outlet that OpenAI could build its Operator AI agent into the browser, allowing it to book reservations, fill out forms, and complete other tasks on a user’s behalf as it moves toward an “agentic” future.
As noted by Reuters, the browser will feature a “native” ChatGPT interface, potentially allowing users to interact with the chatbot directly through the browser rather than navigating to OpenAI’s website. OpenAI also reportedly plans to power its browser with Google’s open-source engine, Chromium, which is used by major browsers like Chrome, Microsoft Edge, and Opera.
Quick Commerce Finds Its Footing Beyond Metros
Lower costs are helping close the viability gap, even as players continue to grapple with mid-mile logistics expenses: report
Quick commerce is no longer confined to India’s major cities. According to a recent report by Emkay Global, tier-2 cities are emerging as viable markets for rapid delivery services, thanks to lower operational costs and shifting consumer preferences.
Based on insights from 11 industry stakeholders, the brokerage highlights that the economics of quick commerce are becoming increasingly favourable outside metros. While average order density remains lower in non-metros, the reduced cost of real estate and labour significantly lowers the breakeven point—approximately 800 orders per store compared to around 1,300 in tier-1 markets.
“Lower costs are helping close the viability gap, even as players continue to grapple with mid-mile logistics expenses,” the report said.
Turn your photos into AI-generated videos with Gemini
Gemini now lets users generate videos from a single image.
On Thursday, Googleannounced image-to-video support with Veo 3 video generator on the Gemini app. As of today, you can upload an image to Gemini and turn it into a video with audio, using simple text prompts. Image-to-video tools like Luma and Kling have become popular ways of animating memes or making a still image come to life. Now, Google is doing that too with Gemini.
Powering this tool is Veo 3, which launched at Google I/O this past May. Unlike earlier versions, Veo 3 has audio support, which the internet quickly picked up on. AI-generated videos of news broadcasts and on-the-street interviews went viral for their realism — and misinformation concerns. On that note, Google said all videos generated by Veo 3 include a visible watermark and an invisible SynthID watermark. Users with an AI Pro or AI Ultra subscription will notice the “Videos” option in the tool menu, which they can select, then upload an image and add a description in the prompt box.
Instagram Content Will Now Be Searchable on Google
Starting July 10, 2025, public posts from Instagram professional accounts (that’s business and creator accounts, age 18+) will automatically be indexed by Google and other search engines. That means your photos, videos, carousels, and Reels can now appear in organic search results, making your Instagram presence part of the wider web.
Instagram is officially cracking open its once-private ecosystem to boost discoverability beyond the app. Until now, the platform’s robots.txt file has largely kept Google’s crawlers out. But with this update, your public posts become part of the searchable web, competing with YouTube videos, TikToks, blog posts, and news articles for prime search real estate.
The feature is opt-in by default, but you do have control, and it only affects public professional accounts. Private and personal profiles stay out of Google’s reach.
Where to find it: Settings → Privacy → Allow public photos and videos to appear in search engine results.
That means the lines between social strategy and search strategy just got blurrier. Captions now work like webpage titles. Alt text on your posts? Google’s indexing that too. And hashtags aren’t just for social discovery, they now help your posts rank for search terms.
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