D-Talks:Bulletin#346 – Top Digital Media Updates For CXOs

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India has the highest number of YouTube users in the world

YOUTUBE STATISTICS 2025 (DEMOGRAPHICS, USERS BY COUNTRY & MORE )

For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now.

There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos. Video marketing dominates the content marketing industry today.

YouTube, the pioneer video sharing platform and the second largest search engine, experienced a 4.9% growth rate in 2021 according to SEMrush statistics.

In 2022, the number of YouTube viewers was 210 million in the US alone! As videos continue to impress and engage customers, we are anticipating a huge rise in YouTube viewership in 2025 and beyond.

Features introduced by the platform of late such as Shorts, Live streaming, Chapters, Premieres, Community Tab, etc. continue to attract more content creators and consumers.

OpenAI launches new features for workplace

OpenAI on Wednesday announced it now has 3 million paying business users, up from the 2 million it reported in February.

The San Francisco-based startup rocketed into the mainstream in late 2022 with its consumer-facing artificial intelligence chatbot ChatGPT, and began launching workplace-specific versions of the product the following year.

The 3 million users are comprised of ChatGPT Enterprise, ChatGPT Team and ChatGPT Edu customers, OpenAI said.

“There’s this really tight interconnect between the growth of ChatGPT as a consumer tool and its adoption in the enterprise and in businesses,” OpenAI’s chief operating officer, Brad Lightcap, told CNBC in an interview. The company supported 500 million weekly active users as of late March.

OpenAI expects revenue of $12.7 billion this year, a source confirmed to CNBC. In September of last year, the company expected to see an annual loss of $5 billion on $3.7 billion in revenue, according to a separate person close to the company who asked not to be named because the financials are confidential.

Rapido pushes for a bite of the food delivery market with cheaper model

Food delivery might finally be getting a shake-up, and perhaps a bit cheaper, too. Ride-hailing app Rapido is making a fresh push into the food delivery space, offering restaurants a dramatically lower-cost alternative to Zomato and Swiggy, according to people familiar with the development.

Though Rapido has quietly been delivering food for some time, its new partnership with the National Restaurant Association of India (NRAI) marks a formal entry into the space with its own ordering platform. Set to go live by late June or early July, the initiative will begin in Bengaluru and expand to other cities in phases.

What makes this move different is the cost structure. Rapido plans to charge restaurants a commission of just 8–15% per order, almost half of the 16–30% cut that Zomato and Swiggy typically take. On top of that, it will levy a flat fee of Rs 25 for orders below Rs 400 and Rs 50 for higher-value orders.

For restaurants, especially smaller ones, this could be a game-changer. “This structure is far more sustainable,” said a person involved in the partnership. “It gives restaurants more breathing room on margins and greater control over their customer data, something the larger platforms don’t easily offer.” “This is the kind of economically viable and democratic solution the industry needs,” added NRAI president Sagar Daryani. “We’re in active conversations with Rapido and ONDC to support models that work better for restaurant businesses.”

Google working on AI email tool that can ‘answer in your style’

The march of artificial intelligence is predicted to bring monumental changes on a par with the advent of the internet or even the Industrial Revolution. But before all that, one of the technology’s leading figures wants it to solve a more urgent problem – the tyranny of the email inbox.

Demis Hassabis, the head of Google DeepMind, has revealed he and his team are working on “next-generation email” that will deal with the daily grind of sorting through emails, replying to the most mundane ones and avoiding the need to apologise profusely for missing an important message.

Hassabis was speaking at the SXSW London festival about the extraordinary growth and potential of AI. He said its impact was “overhyped in the short term”, but would lead to profound longer-term changes to society.

However, he said before the technology was ready to cure all known diseases or solve the climate crisis, he was putting it to work on the world’s email backlogs. “The thing I really want – and we’re working on – is can we have a next-generation email,” he said. “I would love to get rid of my email. I would pay thousands of dollars per month to get rid of that.”

Govt to Track Online Shopping in 12 Cities

The Indian government has announced a big change in how the Consumer Price Index (CPI) is calculated. Going beyond traditional brick-and-mortar market data, the government will now begin tracking online shopping prices and patterns in 12 major cities. Why Are The Changes Taking Place? As online shopping and quick-commerce platforms grow, the government recognises that inflation metrics must capture this shift.

Currently, CPI relies heavily on traditional retail data, missing out on online trends. Including online prices will ensure that CPI reflects real-world spending. Urban households spend about 11% of their purchases online, compared to 3.6% in rural areas, as per Economic Times.

CCPA orders e-commerce platforms to self-audit on ‘deceptive’ practices

The Central Consumer Protection Authority (CCPA) has directed e-commerce platforms to conduct self-audits within three months to identify and eliminate “dark patterns”, deceptive design practices that mislead consumers into unintended actions.

The Consumer Affairs Ministry on Saturday (June 7, 2025) said all e-commerce platforms must examine their interfaces for practices that undermine consumer choice or constitute unfair trade practices.

“All e-commerce platforms have been advised to conduct self-audits to identify dark patterns within 3 months of the issue of the advisory and take necessary steps to ensure that their platforms are free from such dark patterns,” the Ministry said in a statement.

Based on their audit findings, platforms are encouraged to provide self-declarations confirming their sites are free from deceptive practices.

‘Bharat Gen’ Launched As India’s First Govt-backed AI Model For Indian Languages

India on Monday launched ‘Bharat Gen’, its first indigenously developed, government-funded artificial intelligence (AI) multimodal large language model (LLM) designed to support 22 Indian languages. The initiative will look to deliver inclusive, ethical and culturally rooted AI solutions tailored to India’s diverse linguistic landscape.

The launch took place at the BharatGen Summit, India’s largest generative AI and LLM event, with Union Minister Dr. Jitendra Singh unveiling the platform developed under the National Mission on Interdisciplinary Cyber-Physical Systems and implemented through IIT Bombay’s Technology Innovation Hubs.

Supported by the Department of Science and Technology, the project has been executed by a consortium of academic and research institutions, technology experts and innovators.

Closing:

From the BC Web Wise desk sharing the innovative case study for Zuno General Insurance that tapped into a Search Optimisation for Instagram! See you again next week.

Want to get more out of digital marketing? Reach us and we will have someone reach out to you at the earliest.

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