Swiggy Instamart takes quick commerce to 100 cities
With the growing demand for 10-minute deliveries, especially in tier-2 and 3 cities, quick commerce platform Swiggy Instamart has expanded to 100 cities across the country.
The platform on Monday announced that the quick commerce platform in the last month alone launched in cities such as Raipur, Siliguri, Jodhpur, and Thanjavur.
With this expansion, new customers now have access to over 30,000 products, from groceries and daily essentials to electronics, smartphones, fashion, makeup, toys, and more.
Amitesh Jha, CEO of Swiggy Instamart said, “Over the past year, millions of Indians have turned to Swiggy Instamart for everything from groceries and essentials to festive and everyday needs. We have noted that there is significant traction for convenience-led retail much beyond Indian metros, as both consumer behaviour and the value-proposition of quick-commerce evolve in tandem.”
New AI Platform Lets You Hear Typography
Typography has been known to give brands and people a voice. Monotype takes things up a notch—or a note higher—with music licensing and sound innovation firm Audiosocket to explore how fonts and music can harmonize. The pair has launched ‘Fonic’, an AI-driven platform that lets designers create multi-sensory experiences through typography.
By analyzing metadata from Monotype’s extensive font library and Audiosocket’s music catalog, Fonic aims to reveal the emotional and psychological connections between type and sound—an intersection often experienced by those with synesthesia, a phenomenon where one sense involuntarily triggers another (for example, some people say they have the ability to taste names or hear color).
Urban Company launches 15-minute ‘Insta Maids’
Home services firm Urban Company has forayed into the quick commerce business with its latest offering ‘Insta Maids’, a maid-for-hire service. The service provides users with access to maids within 15 minutes, aiming to make house help services convenient for those who need it.
Here is everything you need to know about Urban Company Insta Maids service:
What is Insta Maids?
Urban Company’s latest service Insta Maids aims to revolutionise India’s house help market, which is largely unorganised at present. The service promises quick availability of maids with efficient work.
According to reports, the Insta Maids services includes utensil cleaning, brooming, mopping and cooking preparation among others.
Price details
Urban Company has launched the services at an introductory price of ₹49 per hour.
“For our customers, the introductory pricing of ₹49 per hour is a limited-time offer. As the service scales, prices will adjust to ensure both sustainable earnings for our partners and viable economics for our business,” the startup has said in a post on X.
Insta Maids available in THIS city
The experimental offering is at present available in select areas of Mumbai.
“Currently, the service is in its pilot phase, and we look forward to expanding it to other cities soon,” the company said.
House helps to earn ₹20,000 a month
Urban Company said that its partners will earn as much as ₹150-180 per hour for their services. They will have additional benefits like free health insurance and on-the-job life and accidental insurance.
“Partners working for 132 hours per month (22 days × 6 hours per day) are assured earnings of at least ₹20,000 per month,” Urban Company said.
Snapchat India introduces Sponsored Snaps
Snapchat India has introduced Sponsored Snaps, an exciting new ad format designed to help brands connect with Gen Z in a more immersive and impactful way. This first-of-its-kind format enables businesses to deliver full-screen vertical video Snaps directly into Snapchatters’ Chat inbox, offering high visibility and engagement.
Fashion e-commerce giant AJIO is the first brand in India to adopt Sponsored Snaps, leveraging the feature to promote its latest fashion collections and drive engagement among Snapchat’s highly active audience.
Sponsored Snaps offer advertisers the ability to engage consumers across the marketing funnel in a single placement—raising awareness through broad reach in the Chat inbox, driving consideration by encouraging Snapchatters to view the Snap, and boosting conversions with an in-message call-to-action.
Tinder U launches in India to help students connect on campus
Tinder has launched Tinder U in India, an in-app feature that helps students connect with others on campus. The feature allows users to match with fellow students by tapping ‘Like’ or ‘Super Like,’ making it easier to turn campus crushes into real-life connections.
Tinder U is exclusively for university and college students in India. Students can access the feature by registering with a valid college email address (.edu.in, .ac.in, or .in). Once verified, users can update their profiles with college details, clubs, and interests to connect with other students.
A OnePoll survey found that 57% of young adults in India (18-25) have formed meaningful relationships through dating apps. Tinder U aims to help students connect with fellow students. The survey also showed that 67% of respondents have dated someone they met on a dating app, 55% have made friends through one, and 45% said online dating apps are the most common way to meet people, followed by work and educational institutions at 34% each.
Time for news from BC Web Wise!
Just a few hours to go and we will turn 25! Some exciting entertainment coming your way. Stay tuned, and don’t miss our next update that will release on 21st March!
Call Us Today
Looking for an experienced, reliable partner? That’s us! Reach out, and we’ll have someone contact you right away.