Zepto rolls out 10-min instant returns and exchange service
Zepto launches a 10-minute instant return and exchange service! Depending on the product category, customers can return or exchange orders within 1, 3, or 7 days.
23% of Indian Businesses leverage AI, 73% Plan Adoption by 2025
23% of Indian organizations have implemented Artificial Intelligence surpassing other survey markets, while seventy three percent hope to expand AI use in 2025, well over the survey average of fifty two percent as per CPA Australia’s Business Technology Report 2024, in collaboration with Associated Chambers of Commerce and Industry of India (ASSOCHAM).
The Business Technology Report 2024, is highlighted that 60% of surveyed Indian businesses intend to fortify cybersecurity, outpacing the survey’s average of 47%.
Prof. Dale Pinto FCPA (Aust.), Global President and Chair of the Board, CPA Australia, said the deep-routed ties among India and Australia beyond trade & diplomacy. He stated, “Australia and India share a partnership that goes beyond trade and diplomacy. It is a bond rooted in shared values, deep connections, and mutual aspirations. Considering this strong relationship, India plays a critical role in CPA Australia’s global strategy.”
He added, “By forging strategic partnerships with key Indian bodies like ASSOCHAM and the Institute of Chartered Accountants of India (ICAI), we seek to drive knowledge sharing and support business professionals in India to equip them for addressing emerging market needs.”
YouTube introduces cost-per-hour Masthead ad format
Highlights
- The CPH Masthead allows advertisers to purchase hourly ad spaces.
- Advertisers can reserve time slots, ensuring their video ads are displayed exclusively during selected periods.
- The option is available exclusively through Google representatives.
YouTube is adding a new advertising format called “Cost-Per-Hour (CPH) Masthead, per Search Engine Land. The company claims this Masthead will allow brands to secure exclusive visibility for their video-based ads on the YouTube Home feed across all devices, including mobile, desktop, and TV.
Google Causes Global SEO Tool Outages
Google cracked down on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like Semrush that depend on providing fresh data from search results pages.
What happens if Google’s SERPs are completely blocked? A certain amount of data provided by tracking services have long been extrapolated by algorithms from a variety of data sources. It’s possible that one way around the current block is to extrapolate the data from other sources.
Blocked SEO Tools
What Google is doing is still having a major effect on the freshness of data that SEO tools are able to deliver. There are many SEO tools that are experiencing outages to data that can normally be obtained through scraping Google’s search engine results pages (SERPs).
Google Announces New Performance Max Features
Google has announced that in 2025, it will continue growing Performance Max in several key areas to help users improve results and gain more transparency into what’s driving performance. Tal Akabas, Director of Product Management at Google Ads, discusses the new 2025 Performance Max features.
In 2024, Google launched a suite of powerful Performance Max features centred around improving controls and reporting capabilities. Performance Max gives users the full power of Google’s channels and AI, all in one campaign to maximise user performance.
In 2025, Google will continue growing Performance Max in several key areas to help users improve results and gain more transparency into what’s driving performance.
The new Performance Max features comprise:
More Campaign Controls to Help Users Steer AI
Last year at DMEXCO, Google introduced the beta for campaign-level negative keywords, which allows users to exclude specific queries they don’t want to show ads on for brand suitability or other reasons. This feature is rolling out to all advertisers in the next few weeks.
Deep Research, OpenAI’s new AI tool
In its first major release since the upheaval sparked by DeepSeek, OpenAI launched a new AI tool coyly named Deep Research on Sunday, February 2.
Simply put, Deep Research is an AI tool capable of gathering information from across the internet and synthesising it to create a comprehensive report at the level of a research analyst, according to OpenAI.
OpenAI unveiled Deep Research’s capabilities in a demonstration video posted on YouTube. The company also privately showcased the AI tool to US lawmakers and other government officials in Washington DC last week, according to The New York Times.
The AI startup behind ChatGPT has been put in a precarious position by DeepSeek, which claims that its reasoning model (R1) rivals OpenAI’s o1 model in performance, while using lesser advanced graphics processing units (GPUs) and costing significantly lesser to develop.
This purported breakthrough in compute efficiency has led to a perception that OpenAI is losing ground to Chinese upstarts like DeepSeek in the AI arms race. In response to the buzz around DeepSeek, OpenAI CEO Sam Altman had said that the company would “deliver much better models” and will “pull up some releases.”
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A Great Host & Real Voices, Branded Content for Zuno on Social media
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Aashna Iyer, AVP Strategy & Talent Development, shared insightful views in The Financial Express on Meta replacing its fact-checker with Community Notes. Her perspectives were prominently featured in the print edition.
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