LinkedIn introduces AI-powered job match feature
LinkedIn has launched a cutting-edge artificial intelligence (AI) feature aimed at making job hunting and recruitment more effective. The new tool, called Job Match, is designed to help job seekers understand how their skills and experience align with open roles while enabling recruiters to connect with the right candidates more efficiently.
“With one click, job seekers can gain detailed insights into which qualifications they meet and which they might lack, enabling them to focus on opportunities where they have a higher chance of success,” LinkedIn stated. The feature will roll out globally in English in the coming weeks, with additional languages to follow.
The feature comes amidst mounting challenges in the job market. A LinkedIn report reveals that 82% of professionals in India plan to seek new roles this year, but 55% find the process increasingly difficult. Furthermore, 49% of job seekers are applying to more roles but receiving fewer responses.
Recruiters face their own hurdles, with 69% of HR professionals reporting difficulties in finding qualified talent and 55% stating that less than half of received applications meet job criteria.
Chinese AI Startup DeepSeek Challenges OpenAI’s o1 & GPT 4o
DeepSeek, a Chinese AI star-tup, is making buzz around the artificial intelligence (AI) industry as its large language models (LLMs) reportedly outperformed the pioneer OpenAI’s top models. The start-up’s R1 model, launched in November 2024, and the latest V3 model beat OpenAI’s o1 Preview and GPT-4o on multiple benchmarks.
The DeepSeek-R1-Lite outperformed the OpenAI o1-preview on important benchmarks like AIME 2024 (AI system optimization via Multiple LLM Evaluators), Math, and Codeforces while the OpenAI model beat R1 lite in benchmarks like ZebraLogic and LiveCodeBench.
Similarly, DeepSeek’s latest V3 model was at par with reputed models like GPT-4o, Llama 3.1 and Claude 3.5 Sonne
India’s Internet Users to Exceed 900 Million by 2025 with Indic Language Surge
The internet user base in India is set to surpass 900 million by 2025, driven by the growing use of Indic languages for digital content. The ‘Internet in India Report 2024,’ jointly prepared by the Internet and Mobile Association of India (IAMAI) and KANTAR, reveals that the number of Active Internet Users in India reached 886 million in 2024, marking a robust 8% year-on-year growth. Rural India, with 488 million users, leads this growth and now accounts for 55% of the total internet population.
The report highlights the increasing role of Indic languages in shaping internet consumption patterns. Nearly all internet users (98%) accessed content in Indic languages, with Tamil, Telugu, and Malayalam emerging as the most popular due to their extensive availability. Over half (57%) of urban internet users prefer consuming content in regional languages, underscoring the growing demand for local language content across platforms.
Delhivery launches 2-hour delivery service Rapid Commerce
Delhivery has launched Rapid Commerce – a sub 2-hour delivery service for brands looking to fulfill the increasing demand for faster order deliveries by consumers. The service launched first in Bengaluru, has already started processing over 300 orders daily. For D2C brands, retailers and e-commerce brands – the service enables them to offer significantly faster delivery times, thereby improving customer experience on their own platform.
Ajith Pai, Chief Operating Officer at Delhivery, says, “With Rapid Commerce, leading D2C brands can create a superior direct experience and greater control over customer loyalty. Brands can provide consumers faster access to a vast catalogue of products at efficient costs by using our network of shared in-city Rapid Stores.”
Meta might roll back some WhatsApp features in India after antitrust data sharing ban
Meta, the parent company of WhatsApp, may have to roll back some features in India due to a recent antitrust ruling, according to inputs from Reuters. The Competition Commission of India (CCI) has banned WhatsApp from sharing user data with Meta for advertising purposes. This decision is said to impact Meta’s ability to offer personalised ads across its platforms, including Facebook and Instagram.
The CCI’s November ruling reportedly found that Meta had abused its market dominance by forcing WhatsApp users to accept a new privacy policy. This policy expanded the scope of user data sharing, giving Meta an unfair advantage over its competitors. As part of its order, the CCI imposed a $24.5 million fine and instituted a five-year ban on Meta’s data-sharing practices in India, the company’s largest market with over 500 million WhatsApp users.
Gen Beta is here
The year 2025 marks a generational shift: children born between January 1, 2025, and December 31, 2039, will comprise Generation Beta. This generation succeeds Generation Alpha, also dubbed the iPad Generation, with its members born between 2010 and 2024.
Generation Beta will be the children of younger millennials and older Gen Zers, and is so-named because the letter Beta follows Alpha in the Greek alphabet. Gen Alpha was coined by demographer Mark McCrindle.
What is a generation?
Conventionally a generation refers to a group of people born around the same time. The term was popularised by Karl Mannheim, who published the paper “The Problem of Generations” in 1928.
Small town gaming spends rise 16x in 5 years
Spending on online gaming in smaller towns has surged 16 times between 2019 and 2024, according to a white paper on payments by Visa.
The trend points to rising influence of digital consumption across India’s non-metropolitan areas. Consumers in smaller towns are increasingly spending on digital services, including gaming, online education, and entertainment, with spending on digital content up nine times and gaming up 16 times since 2019.
The number of customers spending over Rs 2 lakh annually using a single card has grown nearly four times in smaller cities, compared to a 1.4 times increase in category A cities. This shift indicates a broadening of affluence beyond metro areas and has driven a 175% rise in overall card spending in category C+ cities since 2019. The Indian video gaming market is expected to surpass $1 billion in 2025 and reach a valuation of $1.4 billion by 2028, growing annually at 11.1%, according to the India Market Model Report by Niko Partners.
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