Meesho launches GenAI voice bot to transform customer support
Bengaluru-based e-commerce unicorn Meesho has unveiled a cutting-edge generative AI-powered multilingual voice bot aimed at revolutionizing customer service.
The voice bot is designed to provide scalable, human-like support, especially for users in India’s tier II cities and beyond.
Advanced AI for personalized support
The bot currently supports Hindi and English and is optimized for noisy environments and basic smartphones, reflecting the needs of Meesho’s core audience.
It features an interruption-handling capability that ensures seamless interaction by distinguishing casual affirmations like “yes,” “ji,” or “okay” and genuine interruptions. According to the company, this innovation has boosted customer satisfaction (CSAT) scores by 10%.
Amazon to launch AI model which can process images and videos along with text
Amazon is stepping up its game in the AI race with a new generative AI model, Olympus, designed to process not only text but also images and videos. This new development is expected to significantly improve customer search experiences on Amazon Web Services (AWS), allowing users to search for scenes in images or videos using simple text prompts.
While Amazon previously launched text-based generative AI models, Olympus adds a new dimension by enabling AI to understand and analyze visual content. For instance, users could search for a “a darts bullseye,” and Olympus would identify and retrieve the most relevant videos. This feature promises to elevate Amazon’s search functionality, making it more intuitive and responsive to customer needs.
Reducing dependency on Anthropic
Olympus could also signal a shift in Amazon’s reliance on its AI startup partner, Anthropic. The e-commerce giant has invested billions in Anthropic, including $4 billion this year. However, Olympus may reduce Amazon’s dependence on external partners by enhancing its proprietary AI capabilities. This move is in line with Amazon’s strategy to expand its AI offerings while staying competitive in the rapidly evolving field.
Zomato’s B2B Supply Arm Hyperpure Launches 4-Hour Delivery Service
Amid the rising popularity of quick deliveries, Zomato’s B2B supply arm Hyperpure has launched ‘Express’ delivery service.
As per Hyperpure’s app, the express delivery service will be available from 8 AM to 4 PM. It will be offered alongside Hyperpure’s standard next-day delivery at INR 99 fee.
The delivery time for the express service will be from 30 minutes to 4 hours, with the products offered at a premium price compared to the standard delivery option.
The development was first reported by The Economic Times. Zomato declined to comment on Inc42’s questions seeking further details about the launch of the new service.
The Hyperpure vertical supplies products to restaurants and other B2B buyers in the HoReCa (hotels, restaurants & caterers) category. Its product offerings include fresh groceries, fruits and vegetables, poultry, meat and seafood, gourmet food, among others.
OpenAI eyes advertising as revenue pressures mount
OpenAI, the $150 billion artificial intelligence company behind ChatGPT, is considering incorporating advertising into its AI products as it transitions into a for-profit entity. According to reports, Sarah Friar, its Chief Financial Officer, revealed the possibility, stating that the company intends to be “thoughtful about when and where we implement them [ads].”
The company is reportedly hiring advertising talent from industry giants like Meta and Google, according to the report and an analysis of LinkedIn profiles. Despite these moves, Friar clarified in a subsequent statement that the company has “no active plans to pursue advertising” at present, emphasising the rapid growth of its existing revenue streams.
As the tech company looks to monetise its AI-powered tools, including its search engine, it faces mounting operational costs associated with training advanced models. According to the report, OpenAI’s revenues have surged to $4 billion annually, driven by products like ChatGPT, which boasts over 250 million weekly active users. However, it is projected to burn through over $5 billion in cash this year due to the steep costs of development.
59% users discovered new products on quick commerce platforms via reels and influencers
Meta, the Mark Zuckerberg-led company that owns Facebook, Instagram and WhatsApp, recently conducted two new studies that shed light on how the online shopping market is evolving in India.
The new studies explored the rise of quick commerce solutions and acceleration of online shopping in tier-2 and tier-3 towns and gave an insight into how personalised recommendations, discoveries and creators are making it easy for people to shop online using Quick Commerce platforms.
Commissioned by Meta, the GWI Quick Commerce study was conducted with more than 2,500 users between 16 and 64 years of age across the country. It noted that nine out of 10 respondents claimed that they are aware of quick commerce services and that half of them have used them in the last week, indicating that these solutions have become part of their everyday lives.
The study also claims that while grocery and personal care products are the most popular products on quick commerce services, categories like hair care, skincare and health and wellness are catching up quickly.
In tier 2 and tier 3 towns, Meta noted that fashion, food, beauty and mobile are the top categories, with other categories like accessories, electronics, home furnishings and other segments.
According to the study, about 86 per cent of respondents say that they discovered new quick commerce brands or products via Meta platforms and that these products usually have the highest click-through and purchase rates.
Google AI Overview Ads Are Launching on Mobile
AI Overview Ads have officially launched! US users have reported seeing them pop up on mobile devices this past weekend.
BC Web Wise Drives Record Sales for DKT India
And before we end today’s D-Talks, here’s something from our YouTube playlist of success stories. Pierre Frederick, the Marketing Head of DKT India, shares how the company achieved record sales in their very first year after partnering with BC Web Wise for their flagship brand, Zaroor
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