India Second Only To US In Adopting Generative AI In Consumer Applications
India is rapidly adopting Generative AI (GenAI) platforms, emerging as a global leader in several use cases, second only to the United States, highlighted a report ‘Gen AI in consumer applications’ by SimilarWeb (L3M)
The report revealed that Indians are particularly using AI tools for content editing, where India ranks second globally, with 12 per cent of the global AI usage in this area attributed to Indian users. This positions India as a significant player in the adoption of AI for content-related tasks.
“India leads the race (2nd only to the US) for adoption of various GenAI platforms, especially across assistant and content editing use cases” said the report.
As per the data by the report, besides content editing, India ranks third globally in the use of AI for productivity tools and in the education sector.
These categories have witnessed high engagement from Indian audiences, who are turning to AI platforms to boost efficiency and learning experiences.
Meta releases AI model that can check other AI models’ work
Facebook owner Meta said on Friday it was releasing a batch of new AI models from its research division, including a “Self-Taught Evaluator” that may offer a path toward less human involvement in the AI development process.
The release follows Meta’s introduction of the tool in an August paper, which detailed how it relies upon the same “chain of thought” technique used by OpenAI’s recently released o1 models to get it to make reliable judgments about models’ responses.
That technique involves breaking down complex problems into smaller logical steps and appears to improve the accuracy of responses on challenging problems in subjects like science, coding and math.
Google to invest in small modular nuclear reactors for AI energy needs
Google has signed the first-ever corporate agreement to source electricity from small modular reactors (SMRs) to power its AI operations. Partnering with Kairos Power, the tech giant plans to bring its first SMR online by 2030, with further installations expected by 2035. The innovative approach aims to ensure a reliable, around-the-clock supply of clean energy, addressing the growing energy demands triggered by the expansion of AI technology.
The agreement outlines Google’s commitment to purchasing 500 megawatts of power from six to seven SMRs, though details regarding the plants’ financial terms and locations remain undisclosed. The power output from these SMRs is significantly smaller than traditional nuclear reactors, but Google’s strategic investment signals a push toward long-term sustainability.
The tech industry’s focus on nuclear energy has gained momentum this year, with companies like Amazon and Microsoft entering similar agreements. According to Goldman Sachs, the demand for data centres in the US is expected to triple between 2023 and 2030. The surge in energy consumption has prompted technology companies to explore alternative energy sources, including nuclear, wind, and solar, to meet future needs.
IG Chief Recommends Posting Carousels To Improve Reach
Looking for an easy way to increase your IG reach?
Post carousels, which can now include up to 20 frames, as well as musical accompaniment.
That’s the latest advice from Instagram chief Adam Mosseri, who’s provided some pretty logical notes on why carousels are valuable for increasing reach.
As per Mosseri:
“Why [do] carousels often get more reach than photos? Two main reasons. One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average. And two, if someone sees your carousel post but they don’t swipe, we’ll often give that carousel a second chance and automatically move to that second piece of media for the viewer.”
So carousels, with multiple frames, provide more opportunity for engagement, and more engagement will equate to more reach. Pretty logical, and again, with carousels now able to include more frames, there’s even more opportunity to use carousel posts to engage your audience.
Community is a key motivator in keeping Youtube viewers coming back.
“Across all platforms, more than half of viewers agree that their content selections collectively create a sense of belonging, while a majority of younger viewers say that watching content on platforms like YouTube and Twitch makes them feel seen and understood. Surprisingly, the platform least likely to make people feel this way was broadcast media. With only slightly more than a third of viewers saying that TV makes them feel part of something bigger.”
In this sense, YouTube says that the days of appointment television are over, with viewers now getting that same community engagement from online content, not TV events.
In terms of specifics, YouTube’s data shows that viewers are seeking high quality content, though quality in this context relates more to emotional resonance than special effects.
Government And Meta Launch ‘Scam Se Bacho’ Campaign
Government and Meta have joined forces for the “Scam se Bacho” campaign to tackle the rising threat of online scams. During the launch of the campaign in New Delhi, Information and Broadcasting Secretary Sanjay Jaju delivered the keynote address, describing the initiative as a timely and essential step toward safeguarding citizens from the increasing danger of online fraud. He emphasized that it reflects a whole-of-government approach to fostering a culture of digital safety and vigilance.
Indian retail group seeks antitrust probe of quick commerce companies
India’s biggest group of retail distributors has asked the antitrust authority to investigate three quick commerce companies – Zomato’s Blinkit, Swiggy and Zepto – for alleged predatory pricing, a letter showed on Sunday. Quick commerce is a new shopping rage in India, with companies promising deliveries of anything from groceries to electronics within 10 minutes, reshaping how Indians shop and challenging e-commerce giants such as Amazon.
In a letter dated October 18, All India Consumer Products Distributors Federation (AICPDF), which represents 4,00,000 retail distributors of major companies including Nestle and Hindustan Unilever, told the antitrust body quick commerce firms were practicing predatory pricing – or offering deep discounts and selling below cost to lure customers.