BFSI sector’s digital ad impressions soar by 74% in H1 2024
Radio witnessed a 30% growth in ad volumes compared to 2022 but a 2% decline compared to 2023. News channels were the most popular, capturing 67% of BFSI ad volumes, followed by movies (15%) and general entertainment channels (12%).
The TAM AdEx Half Yearly Advertising Report (Jan-Jun 2024) provides a comprehensive analysis of advertising trends in India’s BFSI sector across television, print, radio, and digital platforms. The report highlights a strong surge in ad volumes, with BFSI advertisers significantly expanding their presence, reflecting the sector’s continued focus on consumer engagement. Notably, television and digital media were pivotal in driving growth, with BFSI ad volumes on TV rising by 19% compared to 2022, and digital impressions soaring by 74%.
Meta now lets brands disable comments ads
Meta has rolled out a new feature that allows advertisers to turn off comments on their ads across Instagram and Facebook. The update aims to give brands greater control over the engagement on their ads, helping them manage the narrative and protect their content from potentially negative interactions. This change could be a significant step for businesses looking to create a more controlled and positive advertising space.
“We understand this functionality can be important for brands when running sensitive campaigns or during periods of heightened sensitivity.” Meta wrote, in a blog post. “Comment controls are currently available to a limited number of businesses, and we will continue to test and iterate on this functionality and its availability.”
Meta’s latest feature allows brands to safeguard their ads by disabling comments, helping them maintain a more focused and controlled ad space. This move aims to protect advertisers from unwanted interactions or trolling, ensuring that user-generated content doesn’t interfere with the core message of the ad.
Brands to spend Rs 500 crore on influencer marketing this Diwali season
Brands are expected to spend over Rs 500 crore on influencer marketing during this Diwali season, according to the Qoruz Diwali Festive Report 2024.
The report further highlighted that there is a very evident shift toward regional content and increased focus on Tier 2 and Tier 3 cities. Thus, underlining the brands’ focus on tapping into these areas for boosting engagement.
According to the report, 53% of consumers now prefer content in their local languages, underscoring a clear shift toward regionalised content consumption. This indicates how the role played by regional influencers is increasing in establishing a connection between brands and audiences across different linguistic groups.
The report stated that the top-spending category is fashion — particularly through micro and nanoinfluencers.
The FMCG sector, with strong activity from Tier 2 and Tier 3 cities, is outperforming Tier 1 regions, followed by Home Decor.
Amazon on Monday said it has acquired free streaming OTT platform MX Player and merged it with its content streaming service miniTV to launch ‘Amazon MX Player’. Amazon did not disclose the valuation of the acquisition.
Meta Announces New Video & AI Features
Meta announces a new video tab, AI-powered ad tools, and creator partnership features.
- Meta is prioritizing video content across its platforms.
- AI-powered ad creation tools are expanding.
- Creator partnerships are becoming central to Meta’s advertising strategy.
These changes come as the company reports that 60% of user time on Facebook and Instagram is now spent watching videos.
Google Analytics 4 (GA4) introduces real-time pages for instant website data
Google Analytics 4 (GA4) recently introduced the Realtime pages report, offering users a detailed view of how visitors interact with their site in real time. This new feature is designed to provide instant feedback on which pages are currently being viewed, how many users are interacting with those pages, and other valuable engagement metrics.
Key features of the realtime pages report
The Realtime pages report is accessible through the GA4 interface. After signing in to Google Analytics, users can navigate to the Reports section on the left-hand menu and select Realtime pages. This report is particularly useful for monitoring user activity in real time, which can help businesses optimize their content strategy, measure marketing campaign performance, and quickly troubleshoot issues as they arise.
Focus on performance marketing has cost brands trillions
- Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global brand consultancy Interbrand.
- Behind Apple is Microsoft and Amazon, which saw an 11% and 8% year-over-year boost in brand value, respectively. Notably, 14 of the top 100 brands this year are in the automotive category, making the sector the most represented on the list.
- New entrants this year include Nvidia, Pandora, Range Rover and Jordan, the latter of which is the first personality brand to rank. This year’s report from Interbrand reveals that a lack of focus in long-term brand strategy has left the top 100 brands with $200 billion in lost revenue.
Interbrand has tracked the value of the biggest brands globally since 2000, yielding key insights over the last quarter century about how brands are driving performance. Specifically, the report has revealed that while performance marketing strategies can drive short-term gains, a disregard for long-term strategy is costing brands in unrealized value. For the last year, that value equates to $200 billion in lost revenue, per the report. Since 2000, that equates to at least $3.5 trillion.